Internet Marketing Blog » press release distribution

Broaden Your PR Horizons

John — Thu, 25 Feb 2010 08:05:02 +0000

When you think of press releases, you probably imagine… well, the press. The media were, after all, the original targets for all press releases. This perception has hung on since press releases made their way onto the net. Although online press releases are now a standard feature in the online marketing arsenal, many businesses are held back by their narrow perception of press releases.

You have many opportunities with an online press release, and it’s a downright shame not to make use of them. Designing your online press release to appeal to only the news-making set is targeting less than a quarter of your possible audience. One of the great opportunities the internet provides is its audience. Not only is each audience group much bigger, being unrestrained by geographical location, but the number of audience groups you can access on the net is much bigger as well.

Another opportunity the internet provides is the chance to make online press releases out of any material you desire. Although most of the content on the internet is text-based, this doesn’t mean that you have to restrict your online press releases to text forms. An online press release can be in video format, podcast, or a PowerPoint presentation. Even within the traditional form of a page-based press release, computer technology gives you the opportunity to embed interesting elements.

The multimedia available on the net opens up many new avenues for press releases. If you’re interested in broadening your horizons with your press release, talk to our experts at Click Consult.

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Long-Tail Keywords And Your Online Press Release

Susie — Tue, 19 Jan 2010 08:02:38 +0000

It may sound like a dinosaur, but long-tail keywords are the rising star of the search engine community. For many years, search engine optimisation techniques have been based around single, or at a stretch, double keywords. As people start to use more and more words in their searches, companies and search engines have been boosting long-tail keywords in their techniques.

It's a smart idea to include some search engine optimisation techniques in your online press release. One of the goals of your online press release should be to bring in traffic to your site, which will then put you in closer touch with your customers. Search engine optimised press releases work on distributing themselves by achieving a higher ranking for their keywords, and also work to support your site. This means benefits all around.

Strangely, long-tail keywords can sometimes be easier to include in the content of your online press release. Some long-tail keywords just flow naturally into writing. For example, a long-tail keyword for this particular article could be 'including long-tail keywords in online press releases'. As you can see, this apes the way the subject would naturally be mentioned in the text. Other long-tail keywords are harder, as they are assembled according to what the searcher believes the search engine will look for.

Finding the long-tail keywords for your site and press releases can be a part of your regular keyword research. If you're interested in exploring your keyword options, contact us at Click Consult.

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Topics For Online Press Releases

Susie — Tue, 29 Dec 2009 08:05:54 +0000

Most people might think that the average business doesn't have a lot of exciting, newsworthy events happening every day. After all, news is about action, misadventure, or politics. The average business doesn't go through any exciting changes unless it's unlucky.

This perception of a lack of exciting news can lead a lot of businesses to hesitate when it comes to writing online press releases. Something what is commonly overlooked is that a newsworthy press release is 90% about perception.

News does not have to be world-changing to interest people. A glance at the daily papers will show you that most items are news simply because someone wanted to share it. News is not just exciting. It can be heart-warming, interesting, thought-provoking, funny, intellectual or challenging. It only has to be one of these things to catch attention.

It can be of great help to have the advice of a professional when drawing up ideas for press release topics, and you can consult with us at Click Consult for your online press releases. When you want topics for your online press release, don't just look inside your business. Some successful online press releases have involved nothing more than a little research and a bit of quirky reporting. This might be as simple as looking at your website traffic and turning it into an interesting story. Plenty of online press releases owe their success to nothing more than an observation of the current market.

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Writing Online PR For Search Engine Attention

Susie — Mon, 21 Dec 2009 08:07:59 +0000

One of the major criticisms of online press releases has been that they aren't as effective on the web as their traditional counterparts have always been in real life. The truth is, it's incredibly hard to attract media attention in any form, and an online press release needs to be something very different to win out in this highly competitive world.

The problem with the approach that many have to online press releases is where they send them to. Designing and creating an informative press release and then posting it on a couple of over-crowded websites is tantamount to condemning the poor thing to an ignominious death. The media are far too pushed to pay much attention to the thousands of press releases that are sent to these sites, and sending them direct to the media outlets isn't much help either. The key to the success of an online press release is whose attention it is designed to attract.

Anyone who owns a website is aware that search engines are the popular kids in the playground. Everyone wants to attract their attention. Not many realise that the key to a good press release is also to attract the direct attention of the search engines.

Having a press release that ranks in the news section of Google or Yahoo! is one way to guarantee thousands of people will have access to it. When trying to optimise your online press releases in this way, it can be incredibly helpful to have the services of experts on board. Talk to us at Click Consult about optimising your press releases.

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Online Press Releases Can Boost Traffic

Susie — Wed, 16 Dec 2009 08:08:43 +0000

Writing an online press release and posting it is something that even the smallest company can do for their marketing campaign. It's so incredibly easy and cost-effective that it's hard to understand why press releases aren't more prevalent all over the web.

It may have something to do with the connection between press releases and old-fashioned marketing techniques. A press release isn't something most companies necessarily associate with internet marketing, which tends to be multi-dimensional and vibrant. Yet a properly search engine optimised press release can do the world of good for a tiny fraction of the price of most marketing techniques.

The important thing to remember here is 'optimised'. Press releases have always been used to push terms and ideas associated with a campaign. The difference between old-fashioned press releases and online press releases is that the terms come from the outside, in the searches of your potential readers.

In order to do well, an online press release needs to have at least two things in its favour. It needs to have a point to make and it also needs to be crafted well. These can be difficult things to achieve. Not every business has objectively exciting news every month, and not many can keep a good copywriter on board. Getting a professional involved can solve both of these problems.

When designing your press release, include your website's keywords, brand identity and links in mind to drive traffic to your site. Posted in the right areas, our online press releases from SEO Consult can add inbound links and boost your traffic for months to come.

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Good Reasons To Publish SEO Press Releases

Susie — Fri, 11 Dec 2009 08:01:47 +0000

A good press release can be a bonus to your online campaign. If designed correctly, your press release can take on its own life, providing your site with backlinks as well as strengthening your reputation around the net.

For an online press release to achieve the most it can for your website, it needs to fit in with your search engine optimisation campaign. This means it needs to be targeted for at least one of your keywords, and needs to contain at least one link back to your site.

Your press release doesn't have to link back to your site's home page. In fact, press releases can be used to build the reputation of your non-main pages. For the purposes of publicity, this makes sense. A good press release needs to be targeted and informative, and it is likely your press release will be about a subject contained on one of your sub-pages. If your press release resembles a well-written article, your readers will be interested enough to follow such a direct link.

SEO press releases create backlinks from news sites, give you greater visibility in the search engines by distributing your keywords across a broad range of sites, and also help with your site's human viewers by attracting media coverage.

When considering adding online press releases to your SEO strategy, it can be helpful to consult an expert. An SEO consultant here at Click Consult will be able to style your press release to include your SEO strategy while at the same time avoiding blatant internet marketing.

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Online Press Releases And How To Structure Them

Susie — Mon, 30 Nov 2009 08:03:22 +0000

An online press release is a great way to boost the recognition of your business over the internet. What's more, it can obtain inbound links for your website, boosting your site's ranking in the search engines. Existing in the multimedia environment of the net, an online press release can contain many elements that a traditional, paper-based press release could not. However, the basic structure of a good press release remains the same.

There are five basic parts to a well-structured press release. These are the title, a brief summary, the body, a blurb about your business and press contact details. The press release form is structured this way to draw the reader in and give them the most important information before they can get away.

For the purposes of SEO, your title should include keywords. It should also be very short. Good titles are around five words long and this is where we at Click Consult can help.

Your summary should be only a couple of sentences long. The summary is a good place to put your secondary keywords. Keep the summary to the point and as catchy as possible. This will, hopefully, induce your viewers to read the full piece.

The body of the press release can be the hardest part to write. In a short news-like article, you need to get your point across.

Follow this with a small space and two or three sentences about your company, keeping the writing in the third person. Then provide the details of the best person to contact. You can also slip keywords related to your company into your press contact details, such as brand names and even slogans.

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Online Press Releases Now Taking Centre Stage

Susie — Wed, 25 Nov 2009 08:02:57 +0000

Most businesses have gone online, and it is also important that you take your own marketing and public relations online. It can be a sure bet that a boost in terms of sales will be achieved. At Click Consult, we specialise in making sure that a business gets the most out of its online marketing, especially if you choose to have online press releases.

It is also almost certain that if you have an online press release, then there is every chance that millions of potential customers will have access to what you are saying. Maybe about a product or about part of the company which would be aimed at giving potential customers and clients further information.

When is the use of online press releases important?

The use of online press releases in a marketing campaign is a sure way of sending the message across. It makes your customers spread across the globe be aware of the product which you are launching. This is one way through which you can increase sales of your product – if not specifically sales, then certainly product awareness.

There are a number of other advantages which are brought by the use of online press releases. One of them is that they are not bound by time zones which means that each time it is released, there are a number of people prepared to take it up and spread the message.

It is also important to note that, in most cases, the press release is usually on the same page with the products which are being sold.

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Your press release as internet marketing

Susie — Wed, 04 Nov 2009 09:03:34 +0000

No matter how you look at it, a press release is marketing strategy at its best. Whether your press releases are published in a hard copy publication or on the internet, it’s still marketing. Online press releases are fast becoming one of the most preferred methods of internet marketing available to companies across the world.

Although, it is worth noting that online press releases are a completely different ball game to their hard copy counterparts. The internet has changed the way they are used and adapted it to suit the cyber public. However, it is very important to utilise each and every press release to its full potential as a marketing tool.

Easy marketing

Why is a press release an easy and effective way to market your business on the internet? An online press release has scope and it varies greatly from one to the other. As long as you are offering your audience something newsworthy and interesting, you can literally write anything you want. You can release anything from a top ten list, a charitable event you are hosting, a new range of products you are launching, to your top employees and their contribution to your business.

Press releases only need to be interesting and that can be created through gossip, news updates and more. Press releases online are far more accessible and affordable to many a company than their hard copy siblings.

Online media centres and press release service providers take on far more copies than paper publications do. If your press release is informative, optimised for search engines and distributed well, you are in the pound seats. You will receive unparalleled exposure to your target audience.

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Writing online press releases for social media

Susie — Fri, 30 Oct 2009 09:07:34 +0000

Social media is a unique form of interaction which requires a different strategy when it comes to marketing. When businesses first realised how valuable social media networks could be for promotional purposes, the first major mistake they made was to employ traditional marketing techniques to get their message across.

Needless to say, traditional marketing forms do not work in social media. Social media networks work on a person-to-person basis. Confronting them with traditional marketing methods is the equivalent of shouting advertising babble in someone's face at a party.

The kinds of press releases that work in social media are slightly different to other online press releases. While a company press release might fare well when it comes from the company website, such a business-focused idea will fail on a social network. Social media users read items that are of value to them. Social media press releases need to take the focus off business.

A good press release for social media will be devoid of marketing terms and full of information. They will have a target in mind, and offer some interesting bits of news with no strings attached. Writing in this way will establish trust and encourage viewers to pass the press release on, generating some SEO-juice along the way.

The most effective press releases are always those that carry a business message within an attractive article. Online press releases for social media are more like articles than anything else. The main idea is to make the piece as free of business motive as it possibly can be, nurturing trust in your readers.

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