When you think of press releases, you probably imagine… well, the press. The media were, after all, the original targets for all press releases. This perception has hung on since press releases made their way onto the net. Although online…

It may sound like a dinosaur, but long-tail keywords are the rising star of the search engine community. For many years, search engine optimisation techniques have been based around single, or at a stretch, double keywords. As people start to…

Most people might think that the average business doesn't have a lot of exciting, newsworthy events happening every day. After all, news is about action, misadventure, or politics. The average business doesn't go through any exciting changes unless it's unlucky.…

One of the major criticisms of online press releases… has been that they aren't as effective on the web as their traditional counterparts have always been in real life. The truth is, it's incredibly hard to attract media attention in

Writing an online press release and posting it is something that even the smallest company can do for their marketing campaign. It's so incredibly easy and cost-effective that it's hard to understand why press releases aren't more prevalent all over…

A good press release… can be a bonus to your online campaign. If designed correctly, your press release can take on its own life, providing your site with backlinks as well as strengthening your reputation around the net.
For an

An online press release is a great way to boost the recognition of your business over the internet. What's more, it can obtain inbound links for your website, boosting your site's ranking in the search engines. Existing in the multimedia…

Most businesses have gone online, and it is also important that you take your own marketing and public relations online. It can be a sure bet that a boost in terms of sales will be achieved.  At Click Consult, we…

No matter how you look at it, a press release is marketing strategy at its best. Whether your press releases are published in a hard copy publication or on the internet, it’s still marketing. Online press releases are fast becoming…

Social media is a unique form of interaction which requires a different strategy when it comes to marketing. When businesses first realised how valuable social media networks could be for promotional purposes, the first major mistake they made was to…

The press releases of today have evolved from those of yesteryear. The internet has revolutionised the press release and made it more accessible to more people and companies. Online press releases have taken preference to those in hard copy publications.…

One good thing about an online press release is that it is very easy to handle in the sense that you have enough leg room to play around with it so that it says exactly what you want it to…