Leading businesses from across Cheshire are celebrating after winning prizes at the prestigious High Sheriff’s Awards for Enterprise.
The winners were announced at a special ceremony and dinner held in the Molloy Hall at the University of Chester on Wednesday,…

One question that companies new to the art of web marketing… press releases often ask is how to discuss their field of expertise without boring the reader. The answer is that there is no way to set out your entire

Unlike the well-known phrase, your press release facts are not best when straight from the horse’s mouth. Featuring ideas that are unsupported by objective fact is a swift way to kill interest in your online press release. The general public…

Most companies don’t take the time to thoroughly test their marketing strategies. Often, a company simply doesn’t have the resources to put a piece of marketing to the test. Sometimes, however, a little testing can be performed at next to…

Although the internet has plenty of abundantly stupid information on it, internet users are a fairly smart breed in general. The average internet user is very adept at sensing marketing and advertising messages whenever they are thrown their way, and…

An online press release… should open with an attention-grabbing sentence. A lot of writers spend a lot of time working on getting the opening exactly right. One famed copywriter recommended spending up to 50% of writing time working on the

Competition is high for attention with online press releases. It usually takes something special for one to be noticed above the others. If you want your online press release… to succeed, you need to do everything you can to

The tradition of press releases is usually a major drawback when it comes to an online press release…. Entire industries are bogged down by what they think a press release ‘should’ be, completely ignoring the possibilities that the digital

An online press release is traditionally intended for the press. That means news. Although the possibilities for an online press release… go well beyond the traditional news makers, news is still central to online press releases. For your press release

Timing is often of the utmost importance in business. Make your offer too soon, and you give your plans away. Make it too late and it’s, well, too late! Things are no different on the web. Timing is everything when…

An online press release is aimed to hit the best spots of the net. The hotter the spot, the more likely it is that your well-crafted press release will be treated as news by the general public. There are quite…

In amongst all of the SEO possibilities and general business opportunities of an online press release, it can be easy to forget your real target: your audience. Regardless of whether you aim to attract the attention of the press or…