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A Press Release Is Not All About You

May 17th, 2010 by

One question that companies new to the art of web marketing press releases often ask is how to discuss their field of expertise without boring the reader. The answer is that there is no way to set out your entire

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Quotable Quotes For PRs

May 12th, 2010 by

Unlike the well-known phrase, your press release facts are not best when straight from the horse’s mouth. Featuring ideas that are unsupported by objective fact is a swift way to kill interest in your online press release. The general public…

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Test When Uncertain About PR Reaction

April 29th, 2010 by

Most companies don’t take the time to thoroughly test their marketing strategies. Often, a company simply doesn’t have the resources to put a piece of marketing to the test. Sometimes, however, a little testing can be performed at next to…

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Truth Is Vital In Press Releases

April 26th, 2010 by

Although the internet has plenty of abundantly stupid information on it, internet users are a fairly smart breed in general. The average internet user is very adept at sensing marketing and advertising messages whenever they are thrown their way, and…

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Be Harsh With Your PR Word Usage

April 21st, 2010 by

An adjective can be a dangerous thing in an online press release. You might think that it’s a good addition to your text, but it could be the giveaway that betrays your angle to your press release’s reader.
A

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How To Instantly Grab Attention

April 13th, 2010 by

Competition is high for attention with online press releases. It usually takes something special for one to be noticed above the others. If you want your online press release to succeed, you need to do everything you can to

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Beginners’ Mistakes In Online Press Releases

April 8th, 2010 by

An online press release may seem like a simple thing to write up, but it’s actually a document that requires a fair amount of technical knowledge. Not the sort of ‘technical’ that involves screwdrivers and solder, but the sort that

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The Worst Press Release Blunders

March 23rd, 2010 by

The average business owner is likely to make some obvious mistakes when it comes to constructing an online press release. As such, it can help to be aware of some of the most disastrous blunders that do sometimes occur

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Finding A Standard Format For PRs

March 18th, 2010 by

The tradition of press releases is usually a major drawback when it comes to an online press release. Entire industries are bogged down by what they think a press release ‘should’ be, completely ignoring the possibilities that the digital

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The ‘Newsworthy’ Test For Online Press Releases

March 15th, 2010 by

An online press release is traditionally intended for the press. That means news. Although the possibilities for an online press release go well beyond the traditional news makers, news is still central to online press releases. For your press release

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Top Tips For A Good PR

March 10th, 2010 by

There are all sorts of outside elements that play on your internet marketing press release, and you can talk about these with our experts at Click Consult. When it comes down to it, your online press release needs six things:

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Time Is Vital For Your Press Releases

March 5th, 2010 by

Timing is often of the utmost importance in business. Make your offer too soon, and you give your plans away. Make it too late and it’s, well, too late! Things are no different on the web. Timing is everything when…

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