How do you build cost efficient competitor targeting PPC Campaigns?…
Competitor bidding is a touchy subject to most advertisers, with the majority agreeing that as well as being a costly exercise with relatively poor results, it increases the likelihood

Every avid Google searcher will have noticed the appearance of ‘site links’ on the PPC… ads on Google. These links are an Ad Extension enabled through the AdWords interface, and can include up to four links for high quality ads.

We recently caught wind that Google were about to test a new Ad format whereby the domain relative to an ad appears in the headlines of PPC ads. Sure enough, yesterday it was officially announced that this was being rolled…

With all forms of website marketing building knowledge of the industry, your audience and the external environment is extremely important to developing strategies that are effective. Often in pay per click management this can be overlooked as this discipline is…

ITV’s chief executive Adam Crozier summed it up best when he was talking about the digital future of the broadcaster. He was explaining how ITV2’s ‘The Only Way is Essex’ show gets as many viewers online as it does through…

At the start of the year, microblogging champion Twitter was valued, incredibly, around the $10billion mark. And, in quite a lot of eyes, that valuation is justified such is the impact the social media website has made on people’s daily…

The Advertising Standards Board of Finance (ASBOF) has recently made a lot of changes to the way it operates, with the Advertising Standards Authority (ASA) now been given permission by the government to extend its advertising remit to websites [in…

Google has been fighting legal battles to use trademarked terms in their PPC… ads – a recent one against Rosetta Stone is still outstanding and sticks in the mind – as large companies are unhappy about brands and terms appearing

More and more companies are discovering the benefits of internet marketing, and how important it is to have an online platform for their business. None more so than in India, it seems. Google India conducted a recent survey, and found…

Alongside many other search marketing practices, PPC… can bring a lot of unique traffic to your website – of done properly! A good pay per click campaign that you budget properly for, and that targets key areas you’re looking to

If you think it’s about time Facebook hit the skids and stopped its phenomenal expansion, then it’s about time you thought again! To complement the company’s incredible online growth, Facebook has decided to physically expand, and confirmed on Tuesday that…

The weather in the UK can be nothing short of miserable at the best of times. Many retailers discovered this to their peril over Christmas 2010, with massive drops in sales being reported across the nation. Shoppers either couldn’t or…