Internet Marketing Blog » PPC tips

Save Money with Good PPC Management

Alan — Thu, 19 May 2011 08:26:49 +0000

Poor PPC management can soon lead to loss of money and valuable resources though mounting CPC and lack of conversions. There are many ways this can show itself and when managing your pay per click campaigns there are certain things which can have a significant negative impact. Here are some typical examples of influences which can play a large part in that:

A website lacking clear definition

A poorly defined website will soon send visitors running. If the layout is confusing with illogical or poorly designed navigation you will fail to get the conversion rates you need. Creating a winning internet marketing strategy can take time and you can test a variety of website versions if time allows to maximise your conversions. It may be that a simple landing page is more effective than a complex 50 page website. The keywords, site and your ads need to be synchronised to ensure the user has a positive, simple and rewarding experience to help you achieve good conversion rates.

No Google Analytics and AdWords tracking

The great thing about pay per click is that most things are measureable. If you fail to track you won’t be able to identify those ads, landing pages and keywords that work…and those that definitely don’t. Never set up a campaign without setting up tracking and comprehensive analytics tools.

Traffic hitting broken pages

It is a complete waste of money to send traffic to broken pages. Always check back that all pay per click elements relating to a deleted or moved page have been fully removed or correctly forwarded. Not only will you find yourself spending your PPC budget unnecessarily if you allow this to happen but it also looks unprofessional. Users won’t hang around to try and find the right page on your site – you’ll simply try somewhere else.

At www.clickconsult.com we offer expert PPC management services and advice, and a comprehensive range of other internet marketing solutions.

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Pay Per Click Basics

Alan — Thu, 12 Aug 2010 07:50:30 +0000

There are two pay per click models available for web marketing purposes. In flat rate schemes the advertiser pays the host site a fixed amount for each time a user links to their site from the advert. Bid based pay per click schemes are generally more popular with search engines, advertisers bid for specific keywords and these are given prominence. The fee agreed at auction is paid for every each click.

In deciding an acceptable cost per click, whether joining a flat rate or bid based system, factors such as what short term and long term gain the advertiser expects from a visitor, usually in terms of revenue, and the type of visitor the advertiser will attract to their site help the advertiser determine the value of the advert location or keyword.

Targeting is of paramount importance, of course. In any pay per click campaign, the advertiser can make the most of their investment through awareness of their target and what encouraged them to click on the advert in the first place. This could be governed by their interest, the search term they used to reach the site or the content of the previously visited page. Their intent on reaching the site is important, which usually comes down to whether they mean to make a purchase. When geo targeting, the visitor’s location and even the time and day of their visit are important factors.

At Click Consult we can help you establish and maintain a viable, effective pay per click internet marketing campaign.

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What Makes A Good PPC Agency?

Laura — Thu, 10 Dec 2009 08:08:25 +0000

Working with an agency should enhance your PPC campaign and make like easier for you. You should expect to see your return on investment increase and enjoy a professional relationship with the management team.

Here are some key factors you should look for in a pay per click agency:

Communication Process

This should be quick response via email or telephone and you should expect a turnaround within the same day or at least within 24 hours. Many agencies also offer project management tools or reporting so that you know at a glance what has been completed.

Keyword Research

A competent agency should take your keyword research to another level and work hard to find variations on existing keywords and brand new ones. It should be approached as an ongoing process and not as a one off exercise.

Search Engine Advertisement

Enquire about the agency’s approach to search engine advertising. Make sure the main search engines are covered and what the agency’s approach to 2nd tier search engines is.

Testing

Find out how the agency tests ads and how often. New ad text should be tested weekly and tests on different call to actions, benefits and messaging should be explored to maintain high click-through rates.

Optimisation

Make sure your agency provides evidence of exploring all opportunities for improvement. Ask them how they keep up with changes within the industry and new optimisations.

Each PPC agency will handle these factors differently but if you want a service you can count on and results that you can be proud of contact Click Consult.

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Sell yourself with your PPC landing page

Alan — Mon, 06 Jul 2009 08:00:25 +0000

Internet marketing is a great way to target a huge audience for promoting your business, services and products. There are so many ways to market your business on the internet and you need to carefully assess your advertising needs so as to choose the right methods. Pay per click marketing is just one way in which you can market your business on the internet.

When companies advertise they tend to put all their eggs into their advertisement basket instead of spreading them all equally. Putting all your effort into your PPC advertisement and not into your PPC landing page as well is a sure fire way to ruin your entire campaign.

Looking at your PPC holistically

When anyone wants to succeed in anything they need to go about it holistically. For instance, when you want to be a successful athlete you train hard but that is not all. If you do not nourish your body properly you will not succeed no matter how hard you train. And so it is with PPC.

If you do not create a landing page that is effective you are wasting your money and time with your PPC campaign. There are certain things that you can do to make your PPC landing page sell your business effectively. Match your PPC headline and your landing page headline.

Keep your images and any graphics to the left of the landing page and the text on the right. Make sure that your call to actions is not just empty words. Make it a link.

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Don’t turn your PPC into a nightmare

Wed, 01 Jul 2009 08:00:03 +0000

Internet marketing is highly effective when implemented properly and with a multi-facted approach using several techniques. Of course is won’t be any of those is you don’t do it right. One little mistake can throw your entire online marketing campaign completely off course. If that is happening or has happened to you, wait a few minutes before you start blaming the marketing methods for being at fault.

Maybe you should carefully examine how you were implementing those online marketing methods. Chances are you made a small mistake that cost you big time. This is a major reason why bringing in a reputable professional internet marketing company can be the key to your internet marketing success. They are the experts and won't make the beginners errors which those that go it alone so often do.

Turn your headache into a success

The trick is to identify what could possibly be going wrong and then find the root of that problem. One of the most common problems newcomers to Pay Per Click (PPC) face is a huge surplus of clicks through without even half of them converting to sales. This costs you an astronomical amount of money and you can easily set it right. Make sure that you place your PPC ads in the path of only those cyber surfers that can or might convert to sales. Do your research about your target market.

That means sticking to English speaking countries, unless you offer other languages on your website. It means restricting your ad to searches within countries that can actually offer you customers. If you cannot sell your products to people in Europe, make sure you are not on European searches.

Finally, while you are finding your PPC feet you should set a max limit for your cost per clickas well as your daily budget. Small things can affect your PPC campaign and it doesn’t mean that there is anything wrong with your actual advertisement.

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