Internet Marketing Blog » PPC marketing

Beat The PPC Killers

Alan — Thu, 15 Apr 2010 09:00:52 +0000

With any PPC campaign it can be a challenge to keep a tight reign on all the different elements. No matter how proactive you are as a pay per click manager you may still find there are parts of the account that are hindering a top performance. The best time to tackle these silent PPC killers is when the account is doing well as at these times they can be even trickier to identify.

Bad campaign settings

When you first set up a pay per click campaign you no doubt double check your settings. However, if you have set up multiple campaigns at once or you add new campaigns on a regular basis you can easily miss something. This doesn’t mean the campaign is beyond repair but it can mean it’s not achieving its full potential. Check that the following is set up correctly:

Bidding and Budget
Networks, devices and extensions
Location targeting
Positions preference and delivery method
Ad rotation, ad delivery and frequency capping

Review your campaigns quickly and if you find something out of sorts you can remedy it in just a couple of clicks.

Review ad text split tests

You should constantly test your ad texts to ensure high click throughs. However if you have a few tests that you have overlooked to check as the account is doing well now is the time to get back to it. Run an ad text report to identify underperforming ads making sure you have valid sample sizes so that you accurately identify the good and bad.

At Click Consult we can provide guidance on all your pay per click search marketing campaigns.

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Conversion is the goal of all PPC campaigns

Laura — Fri, 06 Nov 2009 09:10:11 +0000

For a PPC campaign to be effective it takes a lot of effort. There is market research that must be done as well as keyword research. Then, there is the analysis of your competition. During your PPC campaign you will have to manage and monitor it to gain the best chances of a high conversion rate.

If you neglect to educate yourself and set enough time apart to focus on your campaign, you will quickly eat away your campaign budget without getting enough conversions. If you prefer not to tackle your pay per click campaign yourself, the option to outsource to a PPC company is worth looking into.

What is needed for conversions?

The key to being successful in your campaign will lie in three different factors. First of all, the research and selection of the best keywords that is also cost effective to your budget. This is not a skill learned overnight, so getting help is always advisable. The second deciding factor is being able to write ad copy that is compelling and attention grabbing.

Your ads must trigger your target market into clicking; you must use an emotional trigger to call them to action. The third factor is landing pages. Your landing pages are the make or break part of your PPC campaign.

Thus the design and the quality of the content of your landing pages are not negotiable. If your landing pages do not get conversions you have wasted all the funds invested in your pay per click campaign. Your keywords must catch the eye of your target market, your ad copy must trigger them to click and your landing pages convert them.

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Keywords are the key to PPC success

Alan — Tue, 25 Aug 2009 08:12:17 +0000

Pay per click advertising is just like any other type of online content in the world; it needs to be optimized so that you can get the most out of it. After all, you are spending potentially lots of money on any given PPC advertising campaign; you should get your money’s worth.

In order to get value for your money you need to put some effort into your pay per click ad. You need to optimize keyword usage in order to get anywhere with your PPC advertising.

Keying into success

In order to make the most of your pay per click advertising campaign you need to thoroughly research your chosen keywords. This is especially important if you are placing PPC ads on search results pages under the “sponsored links” section or in an article. Your keywords are important for one major reason. They are the sole means of your specific targeted audience finding your advertisements.

If you tap into the incorrect keywords you could end up costing yourself a lot of money unnecessarily. When you use the wrong keywords, the wrong searchers find your ads and click on them. The problem with that is that those clicks, while each and every one is paid for by you, do not convert into sales.

You also need to revise your keywords from time to time and research what your audience is using at the time. As trends change and as time progresses your keywords might change in order to keep appealing to the same target audience. In order for your internet marketing campaign to reach its full potential and bring you a great return on investment, you may find that handing your PPC campaign over to a reputable PPC marketing agency is the best way to maximise your online marketing efforts, budget and results.

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Yahoo and Microsoft Finally Tie the Knot

Alan — Wed, 29 Jul 2009 13:07:56 +0000

After years of talking and protracted negotiations, Yahoo and Microsoft have finally agreed an Internet search deal. The full details of the deal are yet to be released but the basics are; Microsoft's search engine (Bing) will power Yahoo search and Yahoo will become the advertising sales team for Microsoft.

So how does this affect PPC? It is likely that Yahoo Search Marketing and MSN AdCenter will merge. The outcome will be a new paid search service run by Yahoo. These PPC ads will then show to both the Yahoo and MSN search traffic, increasing the exposure that the two could provide individually.

This means that if you currently run PPC on Yahoo and/or MSN you will need a new PPC strategy for Yahoo and MSN. If you currently only run PPC on Google then now is the ideal time to start on the new combined Yahoo/MSN. The increase in search volume means that there is an increased amount of potential traffic, conversions and ROI.

How will this affect Google AdWords? This deal’s sole purpose is almost definitely to try and compete with Google. So it is bad news for Google because its competition is now working together to try to dent its vast majority share of the UK and USA’s search traffic and PPC revenues. I personally believe that Yahoo and MSN are doing too little, too late and Google are so far ahead they cannot be caught or halted.

The truth is that this is one of the most exciting developments in Internet search and PPC in a long time and only time will tell if the deal will be a success for Yahoo and MSN or if Google will just continue to leave them behind.

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Make your PPC ad eye-catching

Alan — Fri, 24 Jul 2009 08:22:12 +0000

People are generally visually orientated; things that are bright, sparkly and images in general tend to catch our eye. And in internet marketing that is exactly what you want. You want to attract attention. Whether it is to your advertisement, exhibition or anything else that you want to show to an audience, grabbing their attention and captivating them is a must.

If your marketing methods do not grab them then you might as well be invisible. Pay per click is an internet marketing strategy and it falls under the exact same visual scrutiny as other advertisements. So it is important that you re-evaluate your PPC advertisements today, especially if you are not receiving the traffic you were hoping for.

Really LOOKING at your PPC advertisement

Bold text, capitalization and exclamation marks can do your PPC advertisement wonders. But be sure not to overdo any of these attention grabbers. You will turn them into dangers to your advertisement if you overdose on them. Bolding some of your text but not all is an effective way to get attention. Using capitalization for key words or important parts of a sentence or statement makes it stand out and draw the eye.

Exclamations can be effective if used no more than once in your PPC advertisement. More exclamations seem juvenile and are overrated. Other characters, other than your plain alphabet, can do you the world of good if used appropriately.

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Maximising ROI with PPC

Mike — Wed, 22 Jul 2009 08:14:20 +0000

Internet marketing is your biggest and most reliable marketing tool in all its various aspects. All advertising is going to cost you something and it is up to you to make the decision as to which advertising avenue is going to give you the best ROI (return on investment) and be most worthwhile.

When you look at any type of internet advertising you need to look at and weigh up the potential dividends. Of all the internet marketing strategies, PPC (pay per click) is very easy to get completely wrong. Everyone makes mistakes of course, but a PPC mistake can cost your business serious money if you pick ineffective keywords.

Get it right and save

The marketing game plan has changed over the years with the progression from mostly publication based advertising to online internet advertising. The ball game has shifted significantly and the court has been utterly revamped. And so you need to change your marketing tactics in order to make a profit and not a loss from your advertising ventures.

In the past you could grab the attention of any reader and then try to sell your product. Introducing PPC has changed the rules. Whereas it didn’t cost you a single penny to attract attention previously, that attention now costs you precious pennies. With PPC you cannot afford to have every Tom, Dick and Harry clicking on your ad because you got their attention as it costs you money each time.
By choosing keywords and planning your ads intelligently, you can maximise the chances of attracting the right potential customers. The best way to do this could be to bring in a good internet marketing agency to run your campaign for you. Get attention and sell your product at the same time. Make sure that every last person who clicks offers you a good chance of business.

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Pay Per Click Promotion

Alan — Mon, 29 Jun 2009 08:00:46 +0000

The internet is a vast and immense space where anything and everything happens. You can do anything from buying, selling, socialising and so much more on the internet. So, it is only natural that the internet is your ultimate marketing tool and advertising aid.

Businesses big and small all make use of the internet to do their marketing. However, it is wise to remember that the internet is not your marketing slave. You cannot command it, it is unforgiving and it is merciless. You need to fight long and hard to reach internet marketing success. Pay per click is but one of the many different forms of internet marketing available to you.

Getting yourself out there

Why should you use PPC as an advertising method for your business in cyberspace? PPC advertising is far less complicated than SEO. PPC also forms part of your SEO efforts. This means that you improve your SEO whilst choosing an easier method to get yourself noticed.

Unlike other forms of advertising you only pay for what you get with PPC. Instead of paying for an advertisement you only pay for the clicks through you get from that advertisement. So you are only paying for each time someone click on your PPC ad instead of a flat rate.

Pay per click is target specific advertising. This means that you are hitting your target market directly and not just a wide spectrum of the general cyberspace public. Targeting a specific market means that you have a higher chance of surfers who see your ad converting to sales.

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Beneficial Clicking With PPC

Fri, 19 Jun 2009 08:16:03 +0000

Internet marketing is just one of those wonders of the internet that many people and companies have cottoned onto. Everybody uses the internet for all sorts of things from socialising to shopping and getting their daily news update. So it is only natural that online marketing strategies would have taken off and skyrocketed. That does, however, present one little problem.

That means that the world of online marketing is hugely competitive and you need to know your stuff in order to survive and thrive. However, that is enough gloom and doom for now.

The world of internet marketing would not be so competitive if there weren’t huge gains to be made from it. PPC marketing methods could hold huge benefits for you and your marketing campaign.

Welcome that click through rate

Keywords are what the internet is about. You need to tap into those little buzz words that form the most popular searches in order to make your website and PPC advertisements visible. SEO for your website is a great idea but you can only do so much with keywords in your web content before you are playing it foul. However, PPC advertisements can offer you the chance to add some extra keywords into your optimization efforts.

You can also use your PPC ads to widen your keyword usage to those words that are less popular to attain a better ranking. PPC can also help you bring traffic to your website faster than the natural processes of SEO but that does not mean you can peg your website’s entire success on PPC and not use SEO. PPC is simply a way to speed traffic flow up.

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Errors can cost you big-time in PPC

Wed, 03 Jun 2009 07:54:00 +0000

As much as the internet, instant messaging and texting have taken over our way of communication there is still need tor good spelling, grammar and punctuation. It is a proven fact that all of these messaging methods have steadily reduced our language capabilities. We have evolved a new language, sometimes known as 'text speak'.

But this language has no place in advertising, marketing and business practices in general. Especially if you want to target a wide audience across age, gender and cultural barriers, you need to use universal language in your PPC campaign.

Reaching everyone

Not only will using a universal language increase your target audience but it looks far more professional. Poor spelling, shoddy grammar and bad punctuation can deflate your PPC advertisement. It looks like you do not care about your PPC advertisement and that means that you do not care about what your customers think. This conveys the wrong message to your prospects and they go somewhere else, where the company is bothered to do it right. Spelling, grammatical and punctuation errors are also embarrassing.

The only time they are acceptable is if you are intentionally trying to target an audience that misspells their words. Even then you are risking a lot because nobody knows that you are doing it intentionally and then it can just reflect badly on you anyway.

Rather stick to impeccable spelling, grammar and punctuation that look professional and show that you care. You are likely to draw much more attention that way. Instant messaging language is fine if you are targeting the instant messaging community, but if not then you are going to look silly and unprofessional. Bring in a professional internet marketing agency to help you make the most of your PPC Campaign.

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