On Twitter? Then you’ll understand first-hand just how difficult it can be sometimes to say all you want to say in as little as 140 characters. The same can be said for a pay per click… campaign. When advertising via
Characterise your PPC Campaign
January 19th, 2011 by John
The Government Says it’s Time to Get Online
January 18th, 2011 by John
For just over £100 the government believes that it can get people online and keep them there for the foreseeable future. Approximately 9.2 million adults aren’t online in the UK today, and this scheme is part of a trial to…
Do Search Engines Really Need Games?
January 5th, 2011 by John
Internet marketing… is a funny old thing. Social gaming company Sibblingz have announced that they are integrating their Happy Island application into Bing, alongside the pretence that anybody can play games where there is a large enough network of people.
Could Affiliate Advertising Help To Fund Your PPC?
September 23rd, 2010 by Alan
Have you ever thought about becoming an affiliate PPC advertiser? For some businesses it can work well with their product and services portfolio. Others may have a small website or blog, which could be a great platform for this type…
Get Creative And Wipe Out Irrelevant Traffic
August 19th, 2010 by Alan
It can feel like an uphill battle for PPC managers… when it comes to eliminating traffic that fails to convert. Often on the content network a well-organised ad group can have its costs driven high by various websites spending small
Identifying Ways To Meet Your Monthly Budget
August 9th, 2010 by Laura
If you had the chance to work with an unlimited PPC budget wouldn’t it be just wonderful? Yet as all pay per click… campaigners know this is just a daydream and working to budgets is a fact of life. If
How To Spot Errors In Your PPC Campaign
May 31st, 2010 by Laura
It can happen to any PPC manager…. You make some amends to your pay per click account and a few days later notice the leads or clicks have plummeted and you’ve no idea why. Here are some ways you
Redefine Your Target Audience
May 26th, 2010 by Alan
You can quite easily drown in the detail of keywords and bids when managing a PPC campaign… but you need to question on a regular basis what you want to achieve. It may seem an obvious question but take time
Be An Effective PPC Account Manager
April 28th, 2010 by Laura
Do you dream of being that super slick PPC account manager, effortlessly juggling multiple pay per click campaigns? Well, here are some tips for making it a reality:
Plan ahead and use your plan effectively
If you fail to set …
PPC, more than just a short-term payoff
We live in an instant world and everyone wants a quick fix to their problems. Most people want an immediate solution to their questions and they want immediate returns on anything. With so much focus on instant gratification many people…













