With all forms of website marketing building knowledge of the industry, your audience and the external environment is extremely important to developing strategies that are effective. Often in pay per click management this can be overlooked as this discipline is…

Testing PPC ads is a significant part of pay per click management and yet it can be a little confusing at times. What should you be testing and what actually determines a valid test? Are there factors that cannot be…

It’s an astonishing figure, and one that heavily emphasises how far the internet has come over the years. Internet marketing… has exceeded the £4billion barrier in the United Kingdom, growing by 12.8 per cent in 2010 according to the IAB

There are two inevitabilities when dealing with pay per click advertising – the first is the need to spend budget and the second is that there will be some form of competition to face at some point. In PPC management…

When focusing on the landing page’s ad continuity, often PPC managers home in on keyword matching. Do you have the same keywords built into the landing page that are displayed in the ads? Getting this right is a great way…

Of all the different types of internet marketing, the web marketing… efforts for retail sites are possibly the most unique. Retail sites have such different needs and website formation, that online marketing strategies need to be drawn out with a

One of the things a business has to think about during search engine optimisation planning is whether or not to add PPC management… or other search marketing campaign to the mix. This is a difficult decision, and there is no

Google has long dominated the search market – and will probably continue to do so for a long time to come. But part of their dominance, as well as providing excellent service, has partly been because of the lack of…

Google has been fighting legal battles to use trademarked terms in their PPC… ads – a recent one against Rosetta Stone is still outstanding and sticks in the mind – as large companies are unhappy about brands and terms appearing

The weather in the UK can be nothing short of miserable at the best of times. Many retailers discovered this to their peril over Christmas 2010, with massive drops in sales being reported across the nation. Shoppers either couldn’t or…

Well, according to User Centric anyway! They do have pedigree though. They’re one of the world’s leading consultation firms, whose goal is to improve user experiences across a wide range of industries. A recent focus of their attention was user…

The Advertising Standards Authority is a pretty fearsome beast when it comes to media advertising, but from 1 March 2011 the ASA is extending its reach toward websites that wrongly advertise their products and services.
ASA have launched a campaign…