Internet Marketing Blog » ppc company

Tips For Ad Scheduling – Part 1

Alan — Mon, 18 Jan 2010 08:05:24 +0000

The concept of ad scheduling or day parting is not a new one in the world of PPC but it is still a widely under-utilised tool. If it’s something that you are considering doing then here are some tips you should read before you switch off your ads or even adjust bids for a certain day or time.

Set up the right reports

By getting your reporting right you will be able to make an informed decision about ad scheduling. If you have an account based on leads look at the PPC spend versus the amount of leads generated at a particular day or hour.

However if you have an ecommerce website you’ll need to monitor the value of PPC spend against the level of revenue generated.

In both cases you should look to analyse the day or time the cost per lead is the highest. If there are times in the middle of the night for example where the cost per lead is high, bids can be adjusted to reduce within that time span.

Select a large sample

It is wise to run your reports over a long period of time so you are gathering enough data to produce a large sample size.

If you have an account that generates large amounts of leads and spends a lot of money within a couple of months then you may get enough data to make a judgement. However for most accounts you’ll need to trawl back further.

At Click Consult we have plenty of ideas to improve your pay per click campaigns.

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Use PPC For A Fast Boost

Laura — Mon, 16 Nov 2009 09:13:11 +0000

Pay per click advertising is a well established marketing strategy for all online businesses. People often are divided about whether they like PPC advertising and whether they consider it cost effective. The key to success in running a PPC campaign is to get as many conversions as possible. Yes, you are going to pay the PPC company each time someone clicks on your ad so you need to make each click count.

Factors to keep in mind

To grab the attention of your target audience you must make your ads as exciting as possible. You must make them interested enough to click on your ad with the exact emotional trigger. You need them to not only click on your ad, but once on your website you need them to convert. So you need to word your ad to only attract your specific targeted audience and your call to action must be incredibly strong.

Then your landing page must overwhelm them with the benefits you offer. The one drawback to PPC advertising is unscrupulous people using it for click fraud. There are business competitors that will pay people to click on your ads continuously, thus making you waste your PPC budget needlessly.

That is why it is important to keep an eagle eye on your click numbers daily. This will alert you if you suddenly get numerous clicks from a specific IP address. When thinking of doing a PPC advertising campaign you are doing so to boost your sales over a short time period. This works great, but you should not neglect your other marketing techniques while you run your PPC campaign. If you are in any way unsure of handling PPC advertising, get an expert PPC company to do it.

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PPC company problems to avoid

Laura — Wed, 30 Sep 2009 08:01:02 +0000

Pay per click is an ever growing internet marketing strategy that can really work. When looking into PPC as a viable marketing option for online advertising many people choose to work through pay per click companies. Why? Simply because professional companies can offer you a wealth of knowledge and experience that you don’t have.

You get an entire company’s worth of staff at your disposal for a minimal monthly fee. That monthly fee is probably far less than what you would have to pay an internal PPC professional. Thus there are many great perks to hiring a PPC company to handle your campaigns. However, there are several pitfalls you need to be aware of and steer clear of when it comes to choosing that PPC company.

Avoid the following

When a company leaves your PPC campaign in the hands of autopilot technology, you are heading for trouble. Your campaign needs to constantly be overseen by human brain power. Autopilot is fine for short stretches of time but an experienced professional should control everything that is going on in your PPC campaign. You need to make sure that your company of choice follows quality customer care procedures consistently.

You need to get the quality of service you expect – what you are paying for. It is also vital that you get the service you need to keep your campaign on course. When you pick a PPC company to handle your campaign, you need feedback that is true and valuable.

This means that the company has to test and measure every ad, every procedure and every aspect. They also need to offer you regular reports that give you the information that you want and need. Don’t be bamboozled by fancy charts and numbers. You need to know the vital statistics of your campaign in order to make a decision about its progress.

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