Inspired by the recent developments of our in-house built ppcTRAX™ software I thought I’d discuss the implications of such tools.  In particular, I’d like to focus this week on our new building software. Our new PPC campaign… building software has made

Most business will know their main seasonal trends. However, there may be some areas in their business where trends can be more ambiguous.  Seasonal keywords appear in search results during certain times of the year and have lower relevance during the…

Does paid search advertising cannibalise organic search traffic? Initially, that question may appear to be laced with marketing jargon, but fortunately it is quite simple to break down.  If a company paused their PPC campaign…, would clicks on their organic

Good news – Google have changed the device targeting settings in AdWords so there is now a Tablets option.  This is much better than what we have had before, where iPad was just an operating system under Mobile devices. It would…

When setting up a pay per click… account one of the most important stages is defining your overall goals and ensuring that the support is available to achieve them. Many PPC managers will omit to set goals but this can

More often than not you will inherit a PPC account. It may be that someone leaves the company or you are promoted to take on more responsibility within the team. No matter what the reasons, it can sometimes be daunting…

You can quite easily drown in the detail of keywords and bids when managing a PPC campaign… but you need to question on a regular basis what you want to achieve. It may seem an obvious question but take time

If you want to get the month off to a flying start here are five tasks to get you going:

…Run a keyword report – Home in on the top ten keywords.  It can be hard wading through hundreds

A multilingual PPC campaign can be a good way of creating a presence within a country within a short space of time.  Most companies do not have the budget or time and resources to set up separate websites for each…

If you want to make sure that your PPC account ticks over like clockwork there are three things you can do:
Set up automated reports…
This is a no brainer!  There are automated reports in Yahoo!, Analytics and AdWords as

On a regular basis you should run search query reports using MSN and AdWords to pull off all the queries that result in unqualified clicks or impressions and add them to your list of negatives.
By doing this, you can…

Just how can you use adCenter tools to optimise your PPC accounts?  This desktop tool can be very effective for editing and optimising pay per click campaigns.  Here are some things to consider:
When you export your entire account is…