After a few short months of testing the integration of +1 ads across paid search listings, Google have decided it is time to roll it out across the display network too.
The Facebook-esque feature of en masse social approval, designed…

With the recent news about Osama Bin Laden, it has quickly risen to be the most searched term on Google. This led me to wonder if there was some sort of Pay Per Click advertising opportunity to be had from…

When focusing on the landing page’s ad continuity, often PPC managers home in on keyword matching. Do you have the same keywords built into the landing page that are displayed in the ads? Getting this right is a great way…

How you ever considered what your Quality Score looks like for your PPC account in general and whether it has affected the account throughout the years?
Everything you do now will affect the future score and gaining a good Quality …

If you are setting up geo-targeted PPC campaigns in combination with local listings there are some advanced settings you can use to further improve your pay per click advertising.
Once you have fully listed all your opening hours, the forms …

When planning for your pay per click account, the PPC strategy should be at the centre of everything.  You need to thoroughly research your PPC strategy and execute it correctly.  This can make the difference between a PPC account that…

Since the birth of the internet and the fact that businesses have cottoned onto the fact that is a great source of business and internet marketing…, there has been a great amount of competition. The competition is between websites

Pay per click advertising is a well established marketing strategy for all online businesses. People often are divided about whether they like PPC advertising and whether they consider it cost effective. The key to success in running a PPC campaign…

When it comes to the internet, there is a myriad of different types of advertising you can choose from of which pay per click is only one. However, pay per click is one of the most popular forms of search…

Pay per click advertising is one of the most common and popular forms of search engine advertising. This leads a great many people to invest in PPC advertising campaigns. This is a good thing when you know exactly what you…

Internet marketing is your biggest and most reliable marketing tool in all its various aspects. All advertising is going to cost you something and it is up to you to make the decision as to which advertising avenue is going…

Pay per click is an ever growing internet marketing strategy that can really work. When looking into PPC as a viable marketing option for online advertising many people choose to work through pay per click companies. Why? Simply because professional…