Poor PPC management can soon lead to loss of money and valuable resources though mounting CPC and lack of conversions. There are many ways this can show itself and when managing your pay per click… campaigns there are certain things

Testing PPC ads is a significant part of pay per click management and yet it can be a little confusing at times. What should you be testing and what actually determines a valid test? Are there factors that cannot be…

If you have a goal to increase sales, sign ups or leads by encouraging more traffic to your website you will get much closer to achieving your goal.
Here are some ways you can drive new traffic to the site…

When assessing seasonal campaigns, there are certain questions that you should ask yourself and certain elements that need to be evaluated on your pay per click campaigns.
Impressions…
During a holiday period did you get more impressions for your keywords

Often we have so many elements to a PPC campaign that it’s hard to keep an eye on everything.  Even if you are a very proactive manager there can be parts of the account that are silently hindering the campaign’s…

Before you decide to change your ad scheduling it’s best to do some investigation first to ensure it’s the right thing to do. Following on from our previous article… here are more great tips on how you should prepare before

If your PPC campaign is targeting other countries then there are some steps you can take to ensure everything runs smoothly.  The key is to target according to location on the campaign level and keep the following pointers in mind:…

When it comes to the internet, there is a myriad of different types of advertising you can choose from of which pay per click is only one. However, pay per click is one of the most popular forms of search…

Internet marketing is your biggest and most reliable marketing tool in all its various aspects. All advertising is going to cost you something and it is up to you to make the decision as to which advertising avenue is going…

There are many forms of advertising on the Internet. There are search engine optimisation tactics for advertising as part of your overall optimisation efforts. Then there are various free advertising methods available.
You have ad exchanges, online press releases as…

There are two major players in the pay per click arena; Google Adwords that is owned by Google and Yahoo! Search marketing. According to estimation the amount of money spent by companies on PPC advertising per year has passed the…

When it comes to pay per click advertisements you don’t have the space or luxury of being able to make long sentences in which to capture your audiences’ attention. So you need to make that little advertisement count. You need…