How you ever considered what your Quality Score looks like for your PPC account in general and whether it has affected the account throughout the years?
Everything you do now will affect the future score and gaining a good Quality …

Ad scheduling can make a difference to the performance of your PPC campaigns, however, you should take time to consider the best way of introducing ad scheduling before you run it.  This article is the final in a series offering…

Although search ad copy has a mere 25 characters within the headline and 70 characters available within the body copy, this small amount of ad space can be hard to fully utilise….
When writing PPC ad text you have

If you are looking to optimise your PPC ad text performance consider the following; why would a visitor searching on a keyword that relates to your product or service choose not to click through on your ad when you are…

People are generally visually orientated; things that are bright, sparkly and images in general tend to catch our eye. And in internet marketing …that is exactly what you want. You want to attract attention. Whether it is to your advertisement,