Internet Marketing Blog » poor web design

Why professional web design is vital

Dan — Thu, 05 Nov 2009 09:01:43 +0000

When you’re trading online, or even if your website is just a brochure for your business, your website acts as your company. It is a reflection of your business practices, your business ethics and generally of you. Therefore, you want your website to come across as being professional, informative, friendly and above all else, easy to use.

Despite this, many businesses still believe that they can save money on their web design by enlisting a family friend, student or someone with a computer to do some web development and throw together a website for them. It’s a very cheap solution, can be completed quickly and doesn’t seem to matter one way or the other. Until, that is, you discover the fact that your website isn’t producing any ROI.

A cheap web design that has been completed by an inexperienced, amateur web designer may not cost you much in terms of financial outlay, but the lost business and damage to your company’s reputation caused by an inferior website can be extremely costly.

If your website is an extension of your business, and an ambassador of your company on the internet, what does your website say about you? Does it say that your business is professional and that your services are first class, or does it say that you shouldn’t be trusted at all?

Look at your website from your customer’s point of view. Would you want to use your services?

At Click Consult we’re experts at designing successful websites and we know what works, and more importantly, what doesn’t on the internet.

No related posts.

Woes of web templates

Richard — Thu, 02 Jul 2009 08:12:22 +0000

Business web design is very specific and needs to meet strict criteria in order for it to be of the greatest benefit to your company . However many businesses, especially the smaller ones, take the cheap and easy route of using template designs for their business website design. This is a huge mistake in most cases. Templates are not unique and they are restrictive. Template web designs, especially the free ones, are there for the home blogger, the hobbyist and your own personal website but when it comes to a professional standard – they don't cut it. This is why so many businesses choose to use professional web developers to design and build their website.

Template web design is not meant for business use at all and as such is not suited to the job. Many company websites fall flat because of their template designs and in only gets worse from there. After you find out a template is not working you may try another.

Eventually you may employ a complete web design overhaul and ditch the idea of template web design completely. This is where you not only started off on a bad footing, but have lost all the customers you have built up thus far. Not a pretty picture at all.

Template pitfalls

Many templates are restrictive and they are generic. That means that your web design is going to look exactly like or strangely familiar to hundreds, if not thousands, of other websites out there. A copycat appearance is not flattering and nor is it professional. If you have to or are using a template, make sure it is not the most popular ones available. Templates don’t usually offer you the options to customize enough to make your website stand out from the crowd.

If you are using a template to save time and money, don’t try to create a unique template by trying to customize it. You are not saving anything and are wasting your time. Sometimes it may be necessary to start with a template and then get your website professionally designed once you have started. Make sure that you use a reputable web dev company who can show you some of their other client sites.

Templates For Web Design A web template is a tool which is used to...
Template Web Design Vs. Custom Made Web Design Website templates are available for sale online or as software...
Using HTML Templates For The Creation Of Your Email Newsletters We all got to know templates as children when we...

Cutting The Mistakes Out Of Your Web Design

Richard — Wed, 24 Jun 2009 08:00:22 +0000

When you start a website for your business, it isn’t as easy as 1, 2, and 3. Getting it right is far more complicated and complex than that. You need to do a mountain of research and planning before you can put anything live. Website design is a complex subject that is full of pitfalls, dangers and wolves in sheep’s clothing.

When you are thinking about your web design you need to think about your desired target market. You also need to consider the products or services you are selling and your company image. All of these play a factor in each step of the web design process for your new business website.

Mind your mistakes

Having all the tools, gadgets and gizmos in the world on your website to enhance its cool factor is only going to make it one thing, and that is decidedly not cool. Stuffing your web design full of interactive music, sounds, animations and the like is going to slow your download time to a standstill and nobody will stay for that long and wait – they will go to your competitors instead. Bringing in a professional web design agency can take your worries away as they have the knowledge, skills and time to make your website look and perform at its optimum level.

Strike a balance that enhances your web design, but keeps download time fast. Your web traffic comes to your site for one reason; information. If they cannot read your information quickly and comfortably, for whatever reason, they will go to your nearest competitor with legible texts.

Keep is simple and short. Long winded novels on your web pages will send them running for something easier to digest. Poor navigation is a web design and web traffic killer, keep it user friendly and highly efficient.

Interactive Web Design What do you understand under the term “interactive design”? If...
Deciding What To Include In Your Website Before you approach a web designer… or you start to...
How Good Web Design Helps Good web design shouldn't be a desirable trait for a...

Poor web design damages your business

Richard — Wed, 27 May 2009 08:11:53 +0000

Your business reputation is your biggest asset when it comes to attracting new business. In order to keep your current customers happy and attract new ones you need to makes sure that the reputation of your business and your website stays pristine. If not you could face heavy profit losses and severe damages to your image. Marketing on the internet is a fickle thing and your web design plays a huge part in getting people to notice your business and what you can offer them.

Web design woes

Poor web design can scare your current customer away and keep them from revisiting your web site. More damagingly poor web design can put potential customers off from exploring your website and maybe making use of your services or generating sales for your business. The damage does not stop there because your website has effects on potential customers that reach far beyond the internet.

The word of mouth still holds a great deal of sway in this age that lives for gossip and scandals so your web design bloopers may be more far reaching then you realise. The best option is to get a professional web design consultancy to handle your web design.

They have trained professionals on their books, experience and intimate knowledge of what internet users want from a website. With professional help in your corner you will save money on costly damage control and not only keep existing customers coming back for more, but you will be able to pull in new ones on a daily basis.

Professional Websites Boost Customers Buying Confidence Customers can be very fussy when it comes to giving...
Design For Success In life we all aim for success in whatever it...
Web Design Gives Your Product Its Virtual Exposure There are millions upon millions of websites on the Internet....