In the recent past the Content Network on Google was a source of annoyance to most PPC managers. This particular pay per click distribution channel can be a challenge as user intent varies dramatically from that on the Search Network.…

Although ad scheduling isn’t a new addition to PPC there are some pay per click managers that use ad scheduling across all their accounts. Here are some tips for setting up ad scheduling if you think it’s something that could…

With the rapid development of internet marketing it is crucial that as a PPC manager you look for ways to stand out from the competition. Here are some ways you can include image ads in the online marketing mix:
Image …

If you want to get the month off to a flying start here are five tasks to get you going:

…Run a keyword report – Home in on the top ten keywords.  It can be hard wading through hundreds

Do you dream of being that super slick PPC account manager, effortlessly juggling multiple pay per click campaigns?  Well, here are some tips for making it a reality:
Plan ahead and use your plan effectively
If you fail to set …

A multilingual PPC campaign can be a good way of creating a presence within a country within a short space of time.  Most companies do not have the budget or time and resources to set up separate websites for each…

If you want to make sure that your PPC account ticks over like clockwork there are three things you can do:
Set up automated reports…
This is a no brainer!  There are automated reports in Yahoo!, Analytics and AdWords as

With any PPC campaign it can be a challenge to keep a tight reign on all the different elements.  No matter how proactive you are as a pay per click manager you may still find there are parts of the…

When your pay per click account is ticking over nicely it’s time to get probing to root out any silent PPC killers that may be hindering the performance of your accounts.  At this time a proactive pay per click manager best…

On a regular basis you should run search query reports using MSN and AdWords to pull off all the queries that result in unqualified clicks or impressions and add them to your list of negatives.
By doing this, you can…

Just how can you use adCenter tools to optimise your PPC accounts?  This desktop tool can be very effective for editing and optimising pay per click campaigns.  Here are some things to consider:
When you export your entire account is…

If you have a goal to increase sales, sign ups or leads by encouraging more traffic to your website you will get much closer to achieving your goal.
Here are some ways you can drive new traffic to the site…