These days, online consumers not only want to determine what’s available to them, they want to be able to access contact details, directions and customer reviews with one click.  As over fifty percent of consumers use search engines to research…

When planning for your pay per click account, the PPC strategy should be at the centre of everything.  You need to thoroughly research your PPC strategy and execute it correctly.  This can make the difference between a PPC account that…

When assessing seasonal campaigns, there are certain questions that you should ask yourself and certain elements that need to be evaluated on your pay per click campaigns.
Impressions…
During a holiday period did you get more impressions for your keywords

One of the top advantages to using pay per click rather than the more traditional methods of advertising like direct mail or TV advertising is the transparency of its success.  You can easily track and monitor your PPC campaigns via…

When a business runs an advertising campaign, they all aim to get the best ROI (return on investment) possible. This is exactly the same when running an online pay per click advertising campaign.
Yes, of course you want to make…

Ad scheduling can make a difference to the performance of your PPC campaigns, however, you should take time to consider the best way of introducing ad scheduling before you run it.  This article is the final in a series offering…

The concept of ad scheduling… or day parting is not a new one in the world of PPC but it is still a widely under-utilised tool.  If it’s something that you are considering doing then here are some tips you

With international markets playing an ever-increasingly important role in PPC advertising it’s time to understand how you can ensure your PPC campaign settings are set correctly to get the best results.
Here are some tips from us at Click Consult…

To keep your PPC campaigns fresh and up to date it’s important to keep updating and adding keywords.  This will keep you ahead of the game in your market place but a word of warning – it sounds easier to…

If your PPC campaign is targeting other countries then there are some steps you can take to ensure everything runs smoothly.  The key is to target according to location on the campaign level and keep the following pointers in mind:…

In November Google started testing another feature in addition to their ever increasing arsenal of tools.  Google’s Comparison Ads feature helps searchers to compare many similar offers within the results of one page.  Although Google are still testing this tool…

A well designed website will undoubtedly increase your conversion rates and sales.  Professional designs instill trust and create credibility with users.  Website design and the relevant use of landing pages can play a big part in creating successful PPC campaigns.…