When a PPC account has been running for some time it pays to review the ads and the account in general to ensure it is achieving what it should. An audit of the PPC ads… and those of other businesses

Although you’ll never get relevant PPC traffic from all your keywords… there will be times when a broader keyword surprises by converting. This can happen when the keyword is matched to a site holding an audience that doesn’t exactly fit

One of the positive aspects of PPC campaign management is that pay per click advertising… is easily tracked and monitored. By linking your PPC account to a data program such as Google Analytics you will instantly widen your available data

The Quality Score is used by Google to influence the cost per click… I(CPC) and the ranking of PPC ads shown on search results. This variable score is automatically calculated each time the keywords used in the ads are matched

With any PPC campaign it can be a challenge to keep a tight reign on all the different elements.  No matter how proactive you are as a pay per click manager you may still find there are parts of the…

When your pay per click account is ticking over nicely it’s time to get probing to root out any silent PPC killers that may be hindering the performance of your accounts.  At this time a proactive pay per click manager best…

Just how can you use adCenter tools to optimise your PPC accounts?  This desktop tool can be very effective for editing and optimising pay per click campaigns.  Here are some things to consider:
When you export your entire account is…

At the beginning of each month you should set yourself new pay per click goals.  This may seem self explanatory; everyone needs to set core objectives and goals to ensure that month on month you remain focused on your PPC…

If you are feeling a little uninspired and jaded after managing a PPC account for some time then it’s time to look for ways of injecting some passion back into the job.  Boredom leads quickly to neglect and by neglecting…

Higher click through rates tend to go hand-in-hand with higher quality scores on PPC accounts.  If you are looking for ways to drive your quality score higher, there are some simple steps you can take:
Keep your PPC Account…
Some

How you ever considered what your Quality Score looks like for your PPC account in general and whether it has affected the account throughout the years?
Everything you do now will affect the future score and gaining a good Quality …

If you are setting up geo-targeted PPC campaigns in combination with local listings there are some advanced settings you can use to further improve your pay per click advertising.
Once you have fully listed all your opening hours, the forms …