With the recent news about Osama Bin Laden, it has quickly risen to be the most searched term on Google. This led me to wonder if there was some sort of Pay Per Click advertising opportunity to be had from…

It is a constant debate, and although the main school of thought is that PPC and SEO should complement each other rather than work against each other, there are reasons why PPC is a good choice for your internet marketing…

Ad scheduling can make a difference to the performance of your PPC campaigns, however, you should take time to consider the best way of introducing ad scheduling before you run it.  This article is the final in a series offering…

The concept of ad scheduling… or day parting is not a new one in the world of PPC but it is still a widely under-utilised tool.  If it’s something that you are considering doing then here are some tips you

Although search ad copy has a mere 25 characters within the headline and 70 characters available within the body copy, this small amount of ad space can be hard to fully utilise….
When writing PPC ad text you have

If you are looking to optimise your PPC ad text performance consider the following; why would a visitor searching on a keyword that relates to your product or service choose not to click through on your ad when you are…

The Google content network distributes your pay per click ads.  Unlike a search network, these ads are not triggered by the individual keywords.  Instead, the keywords are reviewed by Google within each ad group and a general theme or topic…

When it comes to advertising, teasing can be a very good thing. That means offering tantalising morsels and glimpses… that are completely truthful about your site. What it does not mean is to play on your viewers' emotion, to lie

Pay per click marketing… is one of the fastest growing forms of online advertising today. There are companies diving in head first on the deep end each and every day and experience success.
However, just because everyone else is jumping

The internet is a vast and immense space where anything and everything happens. You can do anything from buying, selling, socialising and so much more on the internet. So, it is only natural that the internet is your ultimate marketing…

As much as the internet, instant messaging and texting have taken over our way of communication there is still need tor good spelling, grammar and punctuation. It is a proven fact that all of these messaging methods have steadily reduced…