Pay-per-click (PPC) advertising has the potential to rejuvenate a faltering online marketing strategy, and can also be pivotal in the construction of an original internet marketing… campaign.  Because PPC is potentially such a rewarding service, selecting the correct agency

How do you build cost efficient competitor targeting PPC Campaigns?…
Competitor bidding is a touchy subject to most advertisers, with the majority agreeing that as well as being a costly exercise with relatively poor results, it increases the likelihood

Every avid Google searcher will have noticed the appearance of ‘site links’ on the PPC… ads on Google. These links are an Ad Extension enabled through the AdWords interface, and can include up to four links for high quality ads.

With all forms of website marketing building knowledge of the industry, your audience and the external environment is extremely important to developing strategies that are effective. Often in pay per click management this can be overlooked as this discipline is…

Google has been fighting legal battles to use trademarked terms in their PPC… ads – a recent one against Rosetta Stone is still outstanding and sticks in the mind – as large companies are unhappy about brands and terms appearing

The weather in the UK can be nothing short of miserable at the best of times. Many retailers discovered this to their peril over Christmas 2010, with massive drops in sales being reported across the nation. Shoppers either couldn’t or…

On Twitter? Then you’ll understand first-hand just how difficult it can be sometimes to say all you want to say in as little as 140 characters. The same can be said for a pay per click… campaign. When advertising via

We already know how useful Google Maps can be for both national and regional SEO campaigns, but it’s also been a key tool to helping save lives after the earthquake in Haiti which claimed so many lives in 2010.
Via…

If you had the chance to work with an unlimited PPC budget wouldn’t it be just wonderful? Yet as all pay per click… campaigners know this is just a daydream and working to budgets is a fact of life. If

Affiliate marketing is immensely popular with many businesses primarily due to its low cost. A merchant will only have to pay for a resulting action such as a sale or referral, whilst other forms of media advertising such as Pay …

Mobile Advertising
Although mobile advertising …is only a fraction of the overall advertising spend worldwide, mobile phone ownership outstrips TV ownership by 3 to 1 so there is no time like the present for getting your mobile search advertising started

It is an occupational hazard that when you change aspects of your pay per click account you may experience a drop in clicks or leads. It can be difficult then to backtrack and identify what you did that had the…