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Press Releases – More Than A Marketing Tool

May 27th, 2010 by

A press release is always going to be primarily a marketing tool, but online press releases can and do achieve much more. While traditional press releases were aimed at only the press, online press releases can be read by just

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Break PRs Down For Readers

May 20th, 2010 by

The internet is responsible for some massive changes in written communication. Most of the changes to the English language for the past several centuries have occurred in the last 50 years or so, and many of the written changes are…

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Truth Is Vital In Press Releases

April 26th, 2010 by

Although the internet has plenty of abundantly stupid information on it, internet users are a fairly smart breed in general. The average internet user is very adept at sensing marketing and advertising messages whenever they are thrown their way, and…

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Don’t Overlook The Small Things In Press Releases

March 26th, 2010 by

Getting together an online press release can be a stressful job, even when you get the services of a press release professional. Some of the smaller things are often overlooked. These little touches can make a real difference when you

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The Worst Press Release Blunders

March 23rd, 2010 by

The average business owner is likely to make some obvious mistakes when it comes to constructing an online press release. As such, it can help to be aware of some of the most disastrous blunders that do sometimes occur

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Finding A Standard Format For PRs

March 18th, 2010 by

The tradition of press releases is usually a major drawback when it comes to an online press release. Entire industries are bogged down by what they think a press release ‘should’ be, completely ignoring the possibilities that the digital

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Top Tips For A Good PR

March 10th, 2010 by

There are all sorts of outside elements that play on your internet marketing press release, and you can talk about these with our experts at Click Consult. When it comes down to it, your online press release needs six things:

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Time Is Vital For Your Press Releases

March 5th, 2010 by

Timing is often of the utmost importance in business. Make your offer too soon, and you give your plans away. Make it too late and it’s, well, too late! Things are no different on the web. Timing is everything when…

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Getting Into Google News

March 2nd, 2010 by

An online press release is aimed to hit the best spots of the net. The hotter the spot, the more likely it is that your well-crafted press release will be treated as news by the general public. There are quite…

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Broaden Your PR Horizons

February 25th, 2010 by

When you think of press releases, you probably imagine… well, the press. The media were, after all, the original targets for all press releases. This perception has hung on since press releases made their way onto the net. Although online…

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A Hidden Benefit Of Online Press Releases

February 22nd, 2010 by

There are many well-known benefits of online press releases. They can go places traditional press releases cannot; they are cheaper to produce; they can contain more elements than a traditional press release… the list is quite extensive. One benefit

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How To Boost Your Website With PRs

February 17th, 2010 by

Not many people associate press releases with their site’s traffic, but the two can be intimately intertwined. Online press releases are one of the favourite tools of search engine optimisation companies because they spread the word about a site and

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