A lot of companies treat their press releases as yet another way to distribute their marketing message. The tone of the piece, the graphics and even the design all look much the same as any other piece of marketing material.…

Not many businesses can thank their competitors for much help. If they ever do, it’s the ‘thanks for letting me win’ kind of thank-you. There are a few areas, however, in which your competitors provide you with valuable information for…

There are so many dud press releases out there on the net that it’s startling. There’s plenty of advice floating around on the subject of writing press releases, and it’s freely available, so what’s the problem? Why do people keep…

There is a fair amount of pressure on the average online press release to perform. All the traditional, off-line form of press release had to do was attract attention from media outlets. Online, your press releases… should be doing a

A lot of companies are using their online press releases as a support… for their website. This can be through the use of SEO within the press release, or simply through generating interest across the internet. There is one thing

Among the most effective ways to grow backlinks to your site is to use press releases. A press release is a statement that is issued to the media to announce an event or a development within your company. This can…

When you compose a press release, you’re dealing with a limited area. You can’t provide that much information. Offline, you’re working with one page of text, including your contact details, titles and enough spacing to make the press release readable.…

There are a lot of things to be done in the preparation of an online press release. The idea, the internet marketing… angles, the writing itself and the distribution are all very important aspects that require time and patience. One

If you’re like almost any business, you will occasionally want to provoke your target audience into action. In retail, this usually occurs during the sales season. In professional services areas, this might occur when the consultancy has just opened or…

A press release, online or offline, is a limited medium. Certainly, online press releases… have an advantage over their hard-copy cousins. With an online press release, you don’t have to stick to graphics and text; you can squeeze in some

Online press releases have moved beyond their traditional target audience, the media. This doesn’t mean that you should ignore them completely. In fact, targeting the press in your online press release… is a very smart move.
The press release market

For any type of writing, it always helps to know your audience. Any writer will tell you this, but professional internet marketing… copywriters are the ones that know it most of all. For online press releases, your audience is a