The social media networks operating today present immense web marketing… opportunities for business. Any company that can catch the attention of participants on Twitter or similar social media sites guarantees itself an audience of thousands. This has resulted in businesses

The headline can be one of the most difficult things about composing an online press release. For all intents and purposes, it is the face of your press release. It will be the first thing readers see and possibly the…

Online press releases are a specialist form of writing which require a fair amount of skill. They can be difficult to master, even in the design stages. Here are some tips:
- Be newsworthy: Make sure there is something to …

Consider two pieces published on a business website. One is titled: ‘Company announces business research leap’. One is titled: ‘Step by step funding guide’. Which of these is an online press release?
The answer is, both of them could be.…

Press releases are a lot like ordinary news articles in many ways. In many other ways, they are a completely separate art form, requiring attention to detail, an eye for marketing and a subtle use of words that news articles…

An online press release is designed to spread the word about your company, true. One of the other great things your online press release can do for you is support the popularity of your website. The way in which it…

Most people might think that the average business doesn't have a lot of exciting, newsworthy events happening every day. After all, news is about action, misadventure, or politics. The average business doesn't go through any exciting changes unless it's unlucky.…

One of the major criticisms of online press releases… has been that they aren't as effective on the web as their traditional counterparts have always been in real life. The truth is, it's incredibly hard to attract media attention in

A lot of press releases don't work because their creators stick to the old format. The old method of distributing news via a 'title, body, contact details' type of text document just doesn't work on the net. People aren't going…

Most businesses have gone online, and it is also important that you take your own marketing and public relations online. It can be a sure bet that a boost in terms of sales will be achieved.  At Click Consult, we…

It is important to be careful when using viral articles to vary your anchor text… (the clickable part of a link) so that you don't have the same keyword phrase repeated hundreds of times across the web.
It is vital

Traditional marketing methods are, when it comes down to it, selfish. The aim of marketing is to persuade the customer into doing what the business wants them to do. In the cynical world of the internet, viewers won't even look …