Internet Marketing Blog » Online Press Release (PR)

Put Time On Your Side For Press Releases

Susie — Wed, 02 Jun 2010 12:11:07 +0000

If you’ve been looking into an online press release as part of your company’s marketing strategy, you may already be aware that time is an important factor. The time of your press release’s launch on the net can have a big impact on how successful it is. It’s important to make sure that time is on your side.

Time affects the success of an online press release in a few different ways:

*Internet users: It is known that different groups of internet users access news, press release and social media sites at specific times of the day. They also access these sites for different reasons depending on the time of day. Talk to the web marketing specialists at Click Consult when planning your press release’s launch.

*Social bookmarking: If you want your press release to have the enviable coverage provided by a social bookmarking site, you need to time its release to fit in with user patterns of behaviour. Behaviour will vary from site to site.

*Press release sites: People read news in a pattern. Internet users dip into press release sites in a pattern also. Judge the peak times of day to get maximum coverage, as this area of internet marketing involves identifying trends to benefit SEO and PPC campaigns.

*Google News: Experts say that information is more effective when it is released to Google News in the morning, rather than the evening. People tend to like their news in the morning. It’s something to think about on a broader scale as well.

Research into the behaviour of sites and people should be a part of your planning for press releases.

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Long-Tail Keywords And Your Online Press Release

Susie — Tue, 19 Jan 2010 08:02:38 +0000

It may sound like a dinosaur, but long-tail keywords are the rising star of the search engine community. For many years, search engine optimisation techniques have been based around single, or at a stretch, double keywords. As people start to use more and more words in their searches, companies and search engines have been boosting long-tail keywords in their techniques.

It's a smart idea to include some search engine optimisation techniques in your online press release. One of the goals of your online press release should be to bring in traffic to your site, which will then put you in closer touch with your customers. Search engine optimised press releases work on distributing themselves by achieving a higher ranking for their keywords, and also work to support your site. This means benefits all around.

Strangely, long-tail keywords can sometimes be easier to include in the content of your online press release. Some long-tail keywords just flow naturally into writing. For example, a long-tail keyword for this particular article could be 'including long-tail keywords in online press releases'. As you can see, this apes the way the subject would naturally be mentioned in the text. Other long-tail keywords are harder, as they are assembled according to what the searcher believes the search engine will look for.

Finding the long-tail keywords for your site and press releases can be a part of your regular keyword research. If you're interested in exploring your keyword options, contact us at Click Consult.

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Play To The Audience With Online Press Releases

Susie — Fri, 01 Jan 2010 08:06:45 +0000

In amongst all of the SEO possibilities and general business opportunities of an online press release, it can be easy to forget your real target: your audience. Regardless of whether you aim to attract the attention of the press or the general public, at the end of it all there will be a human being reading your words.

Individual internet users need to be considered in a different way from internet users as a whole, although it can be hard to see the distinction. While people as a mass react to concepts, individuals require simplicity. It all comes down to the image in the writer's mind when the press release is being composed.

Picturing a single person reading the press release can be the biggest step to a well-crafted piece. If the writer imagines a sole reader, the words flow like a conversation. It gets easier to avoid jargon, because the individual might misunderstand it. Professional writers are adept at mastering these kinds of subtleties in tone and you can talk to our experts at Click Consult when it comes to writing your online press releases.

Thinking about the general mass of internet users is helpful when designing your online press release, but consideration for individuals has to come in at some point. You should research your target markets in choosing topics and picking a style for your press release. When it comes to the word-for-word content, however, think about a single person reading your document.

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You And Your Press Release

Susie — Thu, 24 Dec 2009 08:09:59 +0000

Voice is an elementary part of a traditional press release. When it comes to online press releases, the tone of voice you use to convey your message is a little less clear. One of the best things about online press releases is how flexible the medium is, but this can lead people into a lot of mistakes.

Online press releases can reach audiences in so many different ways. No longer are press releases confined to the standard A4 page print format. As long as it can be sent and downloaded, an online press release can contain anything and can connect you with your target audience in ways that have never been dreamt of before.

This connection is where many people get into trouble. It can be easy with online press releases to be overly familiar, creating the wrong type of dynamic between your business and the reader.

Once the topic is straight and the content is nailed down, the mistake a lot of companies make is to simply write it up. The end result will contain keywords at appropriate places, and be an interesting read, but nevertheless give the wrong kind of message. A good example of this is the inclusion of the word 'you.' In many cases, 'you' comes in when the message is instructional, for instance 'You can find these recipes at our website'. This is perfectly fine for non-press release content, but it goes against the objective, article-like tone that a press release should have.

When composing your press releases, try to keep the tone as close to a journalistic tone as possible. If you would like advice on the tone of your press release, talk to us at Click Consult.

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Writing Online PR For Search Engine Attention

Susie — Mon, 21 Dec 2009 08:07:59 +0000

One of the major criticisms of online press releases has been that they aren't as effective on the web as their traditional counterparts have always been in real life. The truth is, it's incredibly hard to attract media attention in any form, and an online press release needs to be something very different to win out in this highly competitive world.

The problem with the approach that many have to online press releases is where they send them to. Designing and creating an informative press release and then posting it on a couple of over-crowded websites is tantamount to condemning the poor thing to an ignominious death. The media are far too pushed to pay much attention to the thousands of press releases that are sent to these sites, and sending them direct to the media outlets isn't much help either. The key to the success of an online press release is whose attention it is designed to attract.

Anyone who owns a website is aware that search engines are the popular kids in the playground. Everyone wants to attract their attention. Not many realise that the key to a good press release is also to attract the direct attention of the search engines.

Having a press release that ranks in the news section of Google or Yahoo! is one way to guarantee thousands of people will have access to it. When trying to optimise your online press releases in this way, it can be incredibly helpful to have the services of experts on board. Talk to us at Click Consult about optimising your press releases.

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Online Press Releases Can Boost Traffic

Susie — Wed, 16 Dec 2009 08:08:43 +0000

Writing an online press release and posting it is something that even the smallest company can do for their marketing campaign. It's so incredibly easy and cost-effective that it's hard to understand why press releases aren't more prevalent all over the web.

It may have something to do with the connection between press releases and old-fashioned marketing techniques. A press release isn't something most companies necessarily associate with internet marketing, which tends to be multi-dimensional and vibrant. Yet a properly search engine optimised press release can do the world of good for a tiny fraction of the price of most marketing techniques.

The important thing to remember here is 'optimised'. Press releases have always been used to push terms and ideas associated with a campaign. The difference between old-fashioned press releases and online press releases is that the terms come from the outside, in the searches of your potential readers.

In order to do well, an online press release needs to have at least two things in its favour. It needs to have a point to make and it also needs to be crafted well. These can be difficult things to achieve. Not every business has objectively exciting news every month, and not many can keep a good copywriter on board. Getting a professional involved can solve both of these problems.

When designing your press release, include your website's keywords, brand identity and links in mind to drive traffic to your site. Posted in the right areas, our online press releases from SEO Consult can add inbound links and boost your traffic for months to come.

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Online Press Releases And How To Structure Them

Susie — Mon, 30 Nov 2009 08:03:22 +0000

An online press release is a great way to boost the recognition of your business over the internet. What's more, it can obtain inbound links for your website, boosting your site's ranking in the search engines. Existing in the multimedia environment of the net, an online press release can contain many elements that a traditional, paper-based press release could not. However, the basic structure of a good press release remains the same.

There are five basic parts to a well-structured press release. These are the title, a brief summary, the body, a blurb about your business and press contact details. The press release form is structured this way to draw the reader in and give them the most important information before they can get away.

For the purposes of SEO, your title should include keywords. It should also be very short. Good titles are around five words long and this is where we at Click Consult can help.

Your summary should be only a couple of sentences long. The summary is a good place to put your secondary keywords. Keep the summary to the point and as catchy as possible. This will, hopefully, induce your viewers to read the full piece.

The body of the press release can be the hardest part to write. In a short news-like article, you need to get your point across.

Follow this with a small space and two or three sentences about your company, keeping the writing in the third person. Then provide the details of the best person to contact. You can also slip keywords related to your company into your press contact details, such as brand names and even slogans.

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Go Old School When Writing

Susie — Thu, 12 Nov 2009 09:05:47 +0000

There are many ways in which online press releases differ from their traditional contemporaries. Old style press releases are simply too dry to work in their traditional form online. One thing that hasn't changed, however, is the writing.

The principles of old-fashioned press release writing are fairly simple. Start with a catchy lead, and follow it up with a concise, punchy first paragraph. The first paragraph should also answer the who, what, how and why of the story. Include the 'when' only if your press release is for limited release, as you don't want it to seem outdated.

Like news stories, online press releases should be written in the third person in most circumstances. This helps to present the information as news which is established fact. A press release which sounds like it comes from a third party invokes a sense of authority, rather than a company advertising their services. In some instances, a press release written in the friendly tone of the first person will serve you better, but these are rarer.

Support this sense of authority by providing sources for anything that can be seen as opinion. The source can be from within your company, even yourself. This method also helps to break up the text.

Although the style of press releases has changed for the net, the formulation of content follows these basic rules. Of course, there are plenty of old-fashioned press releases out there that aren't good for the internet. The marketing industry has presented many examples of bad press releases both online and offline over the years, pushing marketing principles and forgetting about basic good writing. This is why it's always a good idea to get a professional internet marketing writer on board when formulating your press releases.

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Your press release as internet marketing

Susie — Wed, 04 Nov 2009 09:03:34 +0000

No matter how you look at it, a press release is marketing strategy at its best. Whether your press releases are published in a hard copy publication or on the internet, it’s still marketing. Online press releases are fast becoming one of the most preferred methods of internet marketing available to companies across the world.

Although, it is worth noting that online press releases are a completely different ball game to their hard copy counterparts. The internet has changed the way they are used and adapted it to suit the cyber public. However, it is very important to utilise each and every press release to its full potential as a marketing tool.

Easy marketing

Why is a press release an easy and effective way to market your business on the internet? An online press release has scope and it varies greatly from one to the other. As long as you are offering your audience something newsworthy and interesting, you can literally write anything you want. You can release anything from a top ten list, a charitable event you are hosting, a new range of products you are launching, to your top employees and their contribution to your business.

Press releases only need to be interesting and that can be created through gossip, news updates and more. Press releases online are far more accessible and affordable to many a company than their hard copy siblings.

Online media centres and press release service providers take on far more copies than paper publications do. If your press release is informative, optimised for search engines and distributed well, you are in the pound seats. You will receive unparalleled exposure to your target audience.

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Why should you take your press release online?

Susie — Fri, 09 Oct 2009 08:05:50 +0000

There are some obvious advantages which come with having an online press release and in some cases the benefits are not realised overnight. Our professional advice at Click Consult is that there are a number of advantages which come with having an online press release and there has to a be a systematic way of doing things if one is to succeed in realizing them.

Company visibility can increase as a result on an online press release

It is a fact that if you have an online press release, then this will increase your company visibility online. This will make you easily get picked up by traffic sources such as Google, Yahoo and MSN. This means that those who search for companies using certain keywords are likely to pick your organisation ahead of the competition.

It is also possible to enhance your brand dominance and visibility by embedding graphics such as pictures and videos. This will make the press release more informative. This has long term benefits especially in terms of the way the brand is viewed as it would have established a very solid base.

It is also important to make sure that there is qualified and targeted traffic to the site and this can only be achieved with such instruments as an online press release. It is important to make sure one is very much aware of some of the benefits which may come as a result of the use of online press releases so that they would be able to take full advantage.

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