If you’ve been looking into an online press release… as part of your company’s marketing strategy, you may already be aware that time is an important factor. The time of your press release’s launch on the net can have a

It may sound like a dinosaur, but long-tail keywords are the rising star of the search engine community. For many years, search engine optimisation techniques have been based around single, or at a stretch, double keywords. As people start to…

In amongst all of the SEO possibilities and general business opportunities of an online press release, it can be easy to forget your real target: your audience. Regardless of whether you aim to attract the attention of the press or…

Voice is an elementary part of a traditional press release…. When it comes to online press releases, the tone of voice you use to convey your message is a little less clear. One of the best things about online

One of the major criticisms of online press releases… has been that they aren't as effective on the web as their traditional counterparts have always been in real life. The truth is, it's incredibly hard to attract media attention in

Writing an online press release and posting it is something that even the smallest company can do for their marketing campaign. It's so incredibly easy and cost-effective that it's hard to understand why press releases aren't more prevalent all over…

An online press release is a great way to boost the recognition of your business over the internet. What's more, it can obtain inbound links for your website, boosting your site's ranking in the search engines. Existing in the multimedia…

There are many ways in which online press releases… differ from their traditional contemporaries. Old style press releases are simply too dry to work in their traditional form online. One thing that hasn't changed, however, is the writing.
The principles

No matter how you look at it, a press release is marketing strategy at its best. Whether your press releases are published in a hard copy publication or on the internet, it’s still marketing. Online press releases are fast becoming…

There are some obvious advantages which come with having an online press release and in some cases the benefits are not realised overnight. Our professional advice at Click Consult… is that there are a number of advantages which come with

Nobody says no to a freebie. On the contrary, everyone loves them. After all, how often do you get something for nothing? Not very often to be honest. The world we live in today is hell-bent on squeezing profit out…

There has been a new development in the way that an organization can now communicate with its clients both existing and potential. This has been made possible by the development in information technology which has made it possible for a…