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Don’t Overlook The Small Things In Press Releases

March 26th, 2010 by

Getting together an online press release can be a stressful job, even when you get the services of a press release professional. Some of the smaller things are often overlooked. These little touches can make a real difference when you

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Finding A Standard Format For PRs

March 18th, 2010 by

The tradition of press releases is usually a major drawback when it comes to an online press release. Entire industries are bogged down by what they think a press release ‘should’ be, completely ignoring the possibilities that the digital

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The ‘Newsworthy’ Test For Online Press Releases

March 15th, 2010 by

An online press release is traditionally intended for the press. That means news. Although the possibilities for an online press release go well beyond the traditional news makers, news is still central to online press releases. For your press release

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Top Tips For A Good PR

March 10th, 2010 by

There are all sorts of outside elements that play on your internet marketing press release, and you can talk about these with our experts at Click Consult. When it comes down to it, your online press release needs six things:

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Getting Into Google News

March 2nd, 2010 by

An online press release is aimed to hit the best spots of the net. The hotter the spot, the more likely it is that your well-crafted press release will be treated as news by the general public. There are quite…

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Broaden Your PR Horizons

February 25th, 2010 by

When you think of press releases, you probably imagine… well, the press. The media were, after all, the original targets for all press releases. This perception has hung on since press releases made their way onto the net. Although online…

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A Hidden Benefit Of Online Press Releases

February 22nd, 2010 by

There are many well-known benefits of online press releases. They can go places traditional press releases cannot; they are cheaper to produce; they can contain more elements than a traditional press release… the list is quite extensive. One benefit

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How To Boost Your Website With PRs

February 17th, 2010 by

Not many people associate press releases with their site’s traffic, but the two can be intimately intertwined. Online press releases are one of the favourite tools of search engine optimisation companies because they spread the word about a site and

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Press Releases Go Further Online

February 12th, 2010 by

There was a certain protocol for press releases in the old days. A business would have an event or crisis, a PR company would be hired, and a press release would be carefully worded. Once composed, it would be formatted…

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Where To Post Your Online Press Releases

February 4th, 2010 by

Posting online press releases is something that needs to be considered carefully. Although you may want your press release to go as far as it can go, there are some neighbourhoods a good press release doesn’t want to be

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Crafting Crafty PR Headlines

February 1st, 2010 by

The headline can be one of the most difficult things about composing an online press release. For all intents and purposes, it is the face of your press release. It will be the first thing readers see and possibly the…

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The Right PR Mindset

January 14th, 2010 by

Press releases are a lot like ordinary news articles in many ways. In many other ways, they are a completely separate art form, requiring attention to detail, an eye for marketing and a subtle use of words that news articles…

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