A press release is always going to be primarily a marketing tool, but online press releases… can and do achieve much more. While traditional press releases were aimed at only the press, online press releases can be read by just

The internet is responsible for some massive changes in written communication. Most of the changes to the English language for the past several centuries have occurred in the last 50 years or so, and many of the written changes are…

One question that companies new to the art of web marketing… press releases often ask is how to discuss their field of expertise without boring the reader. The answer is that there is no way to set out your entire

Unlike the well-known phrase, your press release facts are not best when straight from the horse’s mouth. Featuring ideas that are unsupported by objective fact is a swift way to kill interest in your online press release. The general public…

When it comes to search marketing… press releases, there are small things and big things that you need to concentrate on. Naturally, the big things tend to take up most of your attention. The small things still need to be

People often emphasise the need for a press release to be newsworthy. There is no doubt that this aspect of a press release is vital, but all this emphasis draws attention away from the main objective of any business press…

Most companies don’t take the time to thoroughly test their marketing strategies. Often, a company simply doesn’t have the resources to put a piece of marketing to the test. Sometimes, however, a little testing can be performed at next to…

Although the internet has plenty of abundantly stupid information on it, internet users are a fairly smart breed in general. The average internet user is very adept at sensing marketing and advertising messages whenever they are thrown their way, and…

An online press release… should open with an attention-grabbing sentence. A lot of writers spend a lot of time working on getting the opening exactly right. One famed copywriter recommended spending up to 50% of writing time working on the

Competition is high for attention with online press releases. It usually takes something special for one to be noticed above the others. If you want your online press release… to succeed, you need to do everything you can to

A good online press release is simple. Of course, the composing of a good online press release… can be a very complicated process, but the actual end product needs to be very straightforward.
It can be difficult to stick with

Each of the news sites around the net requires a slightly different approach with your search marketing… online press releases. Don’t worry, this doesn’t usually mean that you need to write up seven different versions of your press release. It