Affiliate marketing is a popular method of trading online. There is less risk attached to affiliate marketing than many other marketing methods such as pay per click or search engine optimisation, which makes it an attractive proposition for affiliates and…

Using web design that has been developed with specific multi-lingual capabilities has the very real power to reach out to whole new markets that many companies might previously have been cautious about considering; whether that be from worries over-accurate translation…

In the early days of email marketing, you were responsible for all the different stages of your campaign. You would have needed knowledge of html, setting tracking links, managing email bounces and much more besides. Nowadays, you don’t have to…

Consider two pieces published on a business website. One is titled: ‘Company announces business research leap’. One is titled: ‘Step by step funding guide’. Which of these is an online press release?
The answer is, both of them could be.…

Before you decide to change your ad scheduling it’s best to do some investigation first to ensure it’s the right thing to do. Following on from our previous article… here are more great tips on how you should prepare before

In addition to applying other SEO techniques to your website to ensure you attract high-quality traffic to your site, you can use blogging as a way of keeping a regular stream of visitors. If you apply your time and effort into…

Allowing room for contact pages and feedback forms on a website can truly be of immense value when it comes to connecting with not only existing customers, but potential new markets as well.  They can also be a source of…

Having eye-catching, interesting emails is essential to the success of your email marketing campaign. If the subject headings are unreal or boring they will end up in the deleted folder and not being opened. If your email content is boring,…

It may sound like a dinosaur, but long-tail keywords are the rising star of the search engine community. For many years, search engine optimisation techniques have been based around single, or at a stretch, double keywords. As people start to…

The concept of ad scheduling… or day parting is not a new one in the world of PPC but it is still a widely under-utilised tool.  If it’s something that you are considering doing then here are some tips you

A successful affiliate… will be happy and willing to become an expert when it comes to promoting good quality products. Affiliates are also running a business and they will only promote products or services that are likely to reflect well

On the whole, RSS XML feeds tend to lean toward breaking news and the distribution of vital information, but there is also huge potential for these feeds to meet marketing needs… as well by, amongst other things, helping to snowball