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Benefits: Press Releases Versus Advertising

September 12th, 2010 by

Online press releases are often presented as a good addition to a marketing campaign. They are. They offer a great, free side-avenue for your main internet marketing strategy, can provide broad coverage, and much more. In many ways, they can

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Bad Press Releases Have Big Impact

August 31st, 2010 by

Anyone can write an online press release, can’t they? Isn’t it just a case of jamming words together?  Perhaps most business owners are aware that an online press release requires a little more finesse than a second-grade writing exercise,

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