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Blog controversially, but legitimately, to win traffic

October 31st, 2011 by

Writing a blog post about a controversial issue is a sure-fire way to win traffic, however, blogging incorrectly can mean damaging brand reputation.  There is a fine balance to strike between controversy and legitimacy, but for those that find that balance…

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How a company profile page on LinkedIn can improve visibility

September 2nd, 2011 by

Social Media Marketing… is perhaps a service that is now more sought after than ever.  The influence of social media share data on the SERPs, the opportunity for reputation management and the ability to develop an organic link profile makes the

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Linking Strategies

August 23rd, 2011 by

Over the past three months I have been introduced to the vast world of internet marketing, but more specifically to the concept of link analysis and the importance and value of this in relation to search engine optimisation….  So

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Step Four for a Successful SEO Campaign: Link Building

July 7th, 2011 by

Link Building can be one of the most time consuming yet ultimately rewarding tasks in your SEO and internet marketing strategy.  Links are one of the biggest factors in influencing how well your website ranks in the SERPs.  A perfect link building …

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Step Three for a Successful SEO Campaign: Competitor Analysis

June 6th, 2011 by

On the surface this may appear to be a relatively simple task.  For the purposes of this exercise we will only be dealing with competitors on the search engines, so therefore it might seem that an easy solution is to search…

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Directory Submissions – Helping You Avoid The Wrong Choices

August 17th, 2010 by

Submitting to web directories is an invaluable aspect of gaining, and keeping, good search engine rankings. Yet how does the internet marketing professional know which directories it is wise to submit to, and which directories are best avoided? It is

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Can You Ever Have Enough Links?

May 24th, 2010 by

Can You Ever Have Enough Links?
Are you of the opinion that you have plenty of links? Do you believe there is no need to worry about developing link buildingstrategies into your online marketing as the site has enough

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Be Clear When Using Keywords

November 20th, 2009 by

It is important to be careful when using viral articles to vary your anchor text… (the clickable part of a link) so that you don't have the same keyword phrase repeated hundreds of times across the web.
It is vital

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Links or on-page SEO, which is more important?

August 26th, 2009 by

Within the subject of SEO there are always debates going on regarding how useful certain aspects and techniques are. The simple reason for this is that people have their own views and opinions. To make things worse, they all want…

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The connection between link building and press releases

August 24th, 2009 by

Press releases are an increasingly popular way to get your name out there and draw attention to your company or your business. Press releases are also good for your search engine optimization, specifically for link building. In this way your…

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Your Credibility, Your Links And SEO

May 22nd, 2009 by

Everyone knows that to trade successfully on the Internet you must have a good online reputation. Customers do not wish to be associated with any business that has developed a bad reputation. We also accept that search engine optimisation is

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