Not every single one of your potential customers will know how to spell every word in the dictionary, or, more specifically, in your keyword list.
It is possible that your target market will bring up Google in their web browser…

Keyword Research… nowadays is not just simple guesswork but it is an exact science of carefully choosing the most money making keywords. SEMRush.com is a keyword tool that goes beyond providing a list of keywords to target for an online

In the first entry of the ‘Anatomy of a Keyword Strategy‘, I covered some basic issues such as how keyword research… is conducted and I’d like to explore some similar concepts in the second part.
Firstly, I would

In the beginners guide to Keyword Research… I discussed the layout of the Google AdWords tool and how the features can be used to improve the effectiveness of an internet marketing campaign.  In this two-part ‘Anatomy of a Keyword Strategy’, I

As someone slowly coming to terms with the vastness of search marketing, I have begun learning with help of Click Consult’s team of expert internet marketing strategists about how SEO… strategies are devised.  As I have started to learn about

Different Search Engine Marketing companies vary their approaches to keyword research…, it is therefore beneficial to learn about the most common tool used to perform this along with the basic process of how a keyword is identified and selected.

There are two inevitabilities when dealing with pay per click advertising – the first is the need to spend budget and the second is that there will be some form of competition to face at some point. In PPC management…

At first glance, the internet seems to be so full of different sites and opportunities for marketing that it can be difficult knowing where to start. This is where a thorough knowledge of your own strengths can help you to…

If there’s one skill an internet marketing professional needs more than all the others, it’s knowing their customers. Knowing what drives and motivates your customers, and understanding that motivation, is the biggest step on the road to web marketing… success.

What are long tail keywords…? They are phrases rather than single words, generally up to four words long. Phrases are more descriptive than single keywords and will result in more specific search results. For instance, “Russian” will get you

When writing content… it is well known that ensuring the text is relevant to the websites keywords is crucial to your search engine optimisation efforts. By ensuring that every page of content makes a reference to the keywords you can

At Click Consult… we get to work with websites that enjoy high rankings in the SERPs and those that are finding it difficult to be ranked at all.  No matter where your website is ranking, you will have competitors that