For webmasters and search marketing experts, the bounce rate on a page can generally be a very helpful metric to help gage the quality of a particular webpage.  However, some people new to SEO or internet marketing… might naively assume that

In the first entry of the ‘Anatomy of a Keyword Strategy‘, I covered some basic issues such as how keyword research… is conducted and I’d like to explore some similar concepts in the second part.
Firstly, I would

In the beginners guide to Keyword Research… I discussed the layout of the Google AdWords tool and how the features can be used to improve the effectiveness of an internet marketing campaign.  In this two-part ‘Anatomy of a Keyword Strategy’, I

Rich Snippets are becoming increasingly common in modern SERPs. Google, as a company, wants to offer an unparalleled level of customer service, and part of this is offering relevant information directly in the search listings because it requires as little…

The majority of modern businesses have at least some form of presence on a social network, be it a Facebook company page or a legion of Twitter accounts manned by social media marketers looking for opportunities to offer advice and…

After years of missing out on the opportunity of using the most used social network as a catalyst for discovering new tunes, sharing playlists with people you know and discovering what your friends are listening to – Facebook has finally…

Google have recently launched a new search vertical that they are beginning to blend into the SERPs when flight information is searched for.  The feature can also be accessed directly at www.google.com/flights… although it currently only deals with internal US flights.  It

As someone slowly coming to terms with the vastness of search marketing, I have begun learning with help of Click Consult’s team of expert internet marketing strategists about how SEO… strategies are devised.  As I have started to learn about

In a previous blog I discussed how Google’s founding philosophies can be applied to internet marketing campaigns…. They also have another set of philosophies related to their principles of design, so I thought it would be beneficial to blog

Social Media Marketing… is perhaps a service that is now more sought after than ever.  The influence of social media share data on the SERPs, the opportunity for reputation management and the ability to develop an organic link profile makes the

Q: What do Franklin D. Roosevelt, Jesus Christ and The Amazing Spider-Man all have in common? A: They all experienced difficulties in their lives which taught them that with the gift of great power there also comes the burden of…

In a recent blog I published a list of some of the positive influence that conducting A/B testing can have on success of an internet marketing campaign….  However, despite the reasons why testing should be conducted, there does seem to