Search engine optimisation experts and internet marketing… professioanls spend a lot of time producing content.  Unfortunately, the quantity of time spent producing the content is not replicated in the marketing stage and therefore it is often the case that fantastic content

Using premium PR services such as PR Leap, PR Web or Vocus is becoming an increasingly valuable tactic for search engine optimisation and internet marketing… strategies because it generates links from authoritative domains, gets your brand good visibility in the

Over the last week or so we have seen a lot of comment from the search engine optimisation community about Google’s recent ‘Search Plus Your World…‘ (SPYW) update.  Certain features of the update have been applauded, including the

The news broke a couple of days ago that Google are about to begin rolling out a series of changes that will radically transform the appearance of their results pages.  The change is called ‘Search Plus Your World…‘, and

In recent times, it seems that the boundaries between search engine optimisation and public relations are becoming increasingly thin.  I say this because SEO… is becomingly increasingly dependent on link building and the best, most authoritative links are often obtained by

In the recent SEO Quiz I posted on the SEO Consult blog…, I mentioned a book written by Eli Pariser called ‘The Filter Bubble: What the Internet is hiding from you’. It’s a very interesting read, particularly for anyone

It is a fact that for internet marketing… agencies, that the main objective is often to achieve high organic rankings for their clients in Google.  This is understandable given the huge market share that Google has and the sheer quantity of

These will probably be the last blogs I write in this recent series about the ‘science’ of conversion rate optimisation.  With the previous blogs I focused on aspects such as source credibility and the psychology of persuasion…, but in

In this series of blogs on conversion rate optimisation, I have already covered something known as ‘source credibility‘ and how this has huge influence on CRO….  In this blog I’d like to focus on another ‘psychological’ influencer

Having taken control of a number of accounts recently which have had Conversion Optimiser enabled (one of which had Conversion Optimiser set up from day one of the account!), I have come to the conclusion that I am not a…

It’s Children In Need this evening, and here at Click Consult we’re really getting in the spirit!  Fancy dress, head shaving, leg waxing – the only thing we’re missing is a bathtub full of beans for one of our web …

I’ve written a lot of blogs recently about blogging and how it can have a hugely positive impact on the overall success of an internet marketing… strategy.  So, I thought it might be handy to write one from the point of