Internet Marketing Blog » graphic design

SEO For Graphics Addicts

Richard — Wed, 04 Aug 2010 11:01:15 +0000

Unfortunately for web designers with an artistic style, search engine spiders are attracted to text and hyperlinks rather than graphics and Java content. It’s important to make sure that you maximise your website’s potential to grab customers, so search engine optimisation has to be part of your marketing strategy. However, if your business is all about the way you present yourself online, be it in terms of glorious graphics presentation or whizzy interactive content, how do you find a way around that text bias?

What if you are trying to sell graphic art online, or you need to show your prowess in Flash animation?

Well, if you can design around the non-text content and ensure that your titles are relevant and you have links to pages that are text-rich, interesting and demonstrate your knowledge and expertise from a technical point of view, then those spiders won’t pass you by.

There are clever ways to use backgrounds and text colours to enhance the visual impact of your narrative, breaking it up into short paragraphs with headings (the ‘h’ tags in your source code) and using relevant keywords throughout. Don’t forget to use keywords in your website navigation links too – that way you control the direction you want viewers to take – through the visual content to the information, whilst attracting the attention of those digitally created arachnid friends.

At Click Consult, we offer search engine optimisation and consultation services at every stage of your campaign, from website planning and development to implementation. With an industry-leading SEO agency on your team, results will speak for themselves.

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Flexible or fluid width: which is better for your website?

Richard — Fri, 23 Oct 2009 08:05:17 +0000

In the world of web design there are two main styles of website. There is the fixed width website and the fluid website, but before you decide which style of website is right for you, you first need to know what both terms mean.

Fixed width website

Fixed width means that the size of your main content, or design, is a fixed width. This is usually determined by a pixel size and is often around the 1,000 pixels mark so that it fits on a 1024×768 resolution, the most common screen size at the moment. When a user has a larger screen size, the size of the website does not change.

Sometimes you will have a tiled background, such as an image or a pattern that expands with the screen, but the design of the website does not expand and the space for your information and products does not expand.

This type of website offers a very tight style, but is often wasteful on space on larger screen resolutions.

Fluid website

A fluid web design is much more flexible as the size of the website changes with the user’s browser size. It can appear very tight and small on a low resolution and, on a high resolution, it can expand to fill the screen. Fluid web designs make much better use of space as they can fill the screen with more information and products, but the design is often compromised for this flexibility.

Which style is right for you will depend on whether you prioritise the look of your website or the real estate of your website. Speak to our experts at Click Consult and we’ll help you decide on the best web design style for your needs.

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Everybody appreciates good art

Richard — Tue, 20 Oct 2009 08:13:34 +0000

So you’ve sat down and had sufficient planning time for your website. You have decided on the message your website will portray and the way it will portray you to all your future customers and the world alike. The final piece of the puzzle is what your website will look like and what will the first impression created in potential viewers be? This all comes down to one thing: graphics.

We source the best graphics for web design that will complement your overall theme for your website. With our programmers experienced in many various design and development programmes, we employ an arsenal of the best mix of people to give our clients the best end result possible.

When selecting graphics for web design, it is important to understand exactly what it is the client is looking for before going ahead and simply cropping and uploading pictures. Now, it isn’t as easy as that in any event, but you get the gist of what we’re saying here.

High resolution of low resolution

Of course the question will always arise about what sort of graphics the website will contain. The answer to this will come from the consultation about what message the website will convey and, of course, the style and elegance of the desired look and feel of the website.

All of your ideas are crucial in the successful creation of your website as the mental image that you have in your mind, with proper consultation, will be translated to the web where millions will see it. This is the extent which we go to to bring success to our customers’ websites.

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Staying in touch

Dan — Thu, 15 Oct 2009 08:03:29 +0000

Our field of expertise lies in the technological aspects of web design and development. We’re constantly staying in touch with progressive change in the market to take the stress away from you. After all, it’s essential you have a cutting edge web presence in the 21st Century. So many clients ask us why, though. Consider the lessons in nature.

Along came a spider

Consider your company to be a spider and all it eats to thrive as your potential clients. Just as our eight legged friends spin their webs to catch their prey, so should you focus on your web design to harness your clients.

Some spiders are small and camouflaged whilst others are bright and coax in their targets. Similarly, your company may want to focus on pure functionality for your website or you may want it to look as attractive and professional as possible to draw in new clients. Most importantly, the more intricate a spider’s web, the better the chance of catching its prey.

The way the spider’s net catches the light is similar to the way you attract your customers’ attention. The way it weaves the trap is not unlike the amount of emphasis you place on the detail of your company’s web design.

Most important to the arachnid though is the strength of its spider web in terms of its ability to hold its quarry. Likewise, the functionality of your website needs to be so efficient that your customer never leaves you. Indeed, we all should all take lessons from nature.

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Different colours, different messages

Dan — Mon, 12 Oct 2009 08:06:24 +0000

Colour is a very powerful communication tool on the internet. Cyberspace is so congested and so busy that visuals go a very long way in getting you noticed. However, what they get you noticed for is entirely up to you and your web design company.

Part of this is the colour factor. Every website needs to take colour into consideration and you need to know how to use it to get the best results. Professional consultants will be able to advise you on the best colours to use for your audience, products and your business on your website.

Mixed messages

Certain colours are associated with certain things. For instance, red is associated with warnings, danger or flagging attention. You can use this to your advantage in highlighting text you want to stand out. Many people often associate blue with things like trustworthiness. If you begin or end your sales pages with the colour blue, it should encourage prospective clients to trust you more.

Green is strongly associated with money by many. Words that have to do with selling, buying and ensuring the security and confidentiality of customers’ private payment details do well when highlighted in green. It is also worthwhile looking at neon colours in websites targeting a younger audience.

Neutrals do well with older audiences and the websites they are more likely to frequent should make use of those colours and tones. Colour is a powerful tool to use in getting an important message across subliminally or in the text copies of your website.

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Image is the dynamics of everything

Dan — Fri, 02 Oct 2009 08:06:40 +0000

We cannot stress enough the importance of making sure every aspect of the web design process is completed to the highest standards. However, the whole is always equal to the sum of its parts. If we are to ensure that your whole web design is the finished article each of our team needs to perform their tasks outstandingly to ensure the puzzle comes together perfectly. In this regard, our graphic designers are experts when it comes to choosing web images.

Dynamic designs

Click Consult’s graphics team are passionate about the tremendous impact enhanced design can make when facilitating the construction of your website. Branding and image have never been more important in business than they are in the 21st Century. In this regard, paying special attention to detail is foremost of our concerns.

Web images fall under this umbrella and throughout the process of your web design, we actively encourage a to and fro approach between you and our graphic designers. In this way we can ensure web images of the very highest quality represent your business to your market and attract the attention of those you wish to entice.

Our team are qualified in what does and doesn’t work on the internet in terms of imaging and we insist you draw on their expertise throughout the process. We’ll also hand you easy to use software which will give you the ability to upload images and photos onto your website from the convenience of your own offices. It’s natural to want to make your business look polished. Let our team assist.

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