Different Search Engine Marketing companies vary their approaches to keyword research…, it is therefore beneficial to learn about the most common tool used to perform this along with the basic process of how a keyword is identified and selected.

Good news – Google have changed the device targeting settings in AdWords so there is now a Tablets option.  This is much better than what we have had before, where iPad was just an operating system under Mobile devices. It would…

We recently caught wind that Google were about to test a new Ad format whereby the domain relative to an ad appears in the headlines of PPC ads. Sure enough, yesterday it was officially announced that this was being rolled…

Most PPC… managers will feel busy every day of the week. You may not be able to recall a time when you could sit back and have a break. Pay per click is fast moving and most of us thrive

To keep your PPC campaigns fresh and up to date it’s important to keep updating and adding keywords.  This will keep you ahead of the game in your market place but a word of warning – it sounds easier to…

If you are launching a new website, this will have a major impact on your PPC account.  In truth it can break your pay per click campaign.  Launching a new website is a global change that has huge repercussions.
Over…

You may think that by managing your pay per click campaign alone you are saving money on management fees. …However, it may be time to think again as hiring an agency can increase your PPC campaign’s performance and save your