Many experts like to advise that certain colours convey particular meanings, such as green being restful and red being fiery, but this is an over-simplification. There are many different types of green and red, with vivid lime green being more zestful than restful, and dark red appearing sombre rather than passionate. Each unique hue should really be considered on its own merits, and combinations should be looked at thoughtfully. When using vivid colours, it can be helpful to begin with one colour and then match others against it. Alternatively, an existing colour scheme can be used; this can be natural, such as the colours in a bunch of flowers, or man-made, like the combination of shades found in a favourite rug.

Sometimes, just one or two bright colours can give a website an overall feeling of brightness, while the rest is fairly neutral. In fact, neutral shades can enhance colourful areas nearby, making them appear brighter by contrast. That is why a grey background can be useful when assessing colours on screen.

Here at web marketing agency Click Consult, we know how to use bright colours effectively if a web design requires it.

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These restrictions may be detrimental and, with skilful design, they are unnecessary. The use of rectangular borders and blocks of colour around content can overwhelm the text, making it disappear into the background. In addition, having too many elements on the page can confuse the eye, giving an overall look that conveys chaos rather than professional orderliness. The answer lies in a lighter touch. Blocks of text speak for themselves within a thoughtful design, and need not be announced clumsily with borders, boxes and the like. If the paraphernalia of design is kept to a minimum, the text can leap out and grab the reader’s attention.

The amount of content on a page need not always be small as, with careful design, a larger piece of writing can be made both easy to scan and relaxing to read in full. At the other extreme, even the shortest portion of text might lose its impact if forced into a poorly-designed page. At Click Consult our design team knows how to create web pages that bring content to the fore.

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At Click Consult we know how movement within the page can help your website, and equally we know how too much movement can be distracting for potential customers. Our experienced team of web designers will ensure that we use just the right level of animation on your web design work so that your website is effective.

For example, it’s a good idea to feature a subtle animation on your website drawing visitors’ attention to your phone number. It’s also a good idea to maybe have one of your key features animated so visitors know what makes your website different from your competitors. Play.com has its free delivery message animated, for instance.

However, if you were to have your phone number animated, together with your USP (unique selling point) and also have some banners, adverts, flashing buttons and an animated logo, your web design would become a mess of animation that would confuse and disorientate the user.

Less is more with animation; you need to use it wisely for it to be effective.

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ClickConsult has a thorough appreciation for the priceless tool that is Internet Marketing, and our web development team carry out their projects to their highest standards, keeping your marketing brief in mind.

Understanding you

The relevance of completely understanding in which direction you wish to head cannot be underestimated. When constructing your site, our web development team need to grasp your vision entirely, as we wish to develop a website that will not only satisfy your current objectives, but those you anticipate being crucial in the future as well. By accurately assessing your needs, each one of our team will have a thorough brief from which to work ensuring that the project comes to together seamlessly.

You’ll have constant access to the ongoing development in terms of a test facility in case you have concerns. In this way you need to see yourself as the project manager in a holistic sense.

It is our experience in the industry that projects tend to deviate from the course setting if there is no active participation by the client. So we encourage your input and, in this way, ensure that the web development process is painless.

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This is an important fact to keep in mind when designing a new website. You will lose all potential clients that have slower connection speeds if your web design does not cater to those users with slower connections.

Thus it is vital to look at all your images and test the loading time of these during web design. Unfortunately the more intricate images and graphics involved and the more interactive they are, the slower they load.

Cater across the spectrum

Web users with dial up connections normally have no problems with text. The offenders are those large resolution images that many like to use as they can load incredibly slowly. How do you create a balance? Balance that will attract both the site visitors with fast connecting speeds and those with slower speeds? You can still use enough images to appeal to your site visitors if you optimise every image – which your web design agency will know all about.

There are various ways to reduce the image sizes with compression software. You can also choose the format you use for images. The most popular format to use is PNG as this gives high quality for images that come as the smallest size.

Optimizing all images used for websites is such a small thing to do. People unwittingly overlook this detail very often. Thus, lose a large number of potential clients within their target audience. Making these changes is quick and broadens your target audience immediately.

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