Internet Marketing Blog » good SEO practice

Successful SEO Means Making Use Of Holistic White Hat Approach

James — Wed, 02 Dec 2009 08:02:24 +0000

Search engine optimisation can help a business in many ways and once you decide to make that all so important choice to be optimised, the route to go is with holistic white hat SEO.

White hat SEO means an ethical and proper search engine optimisation application. It is an acceptable way of using the tool as there are no deceptive and misleading tricks used to lure traffic onto a site. It is also an advisable form of making use of this online marketing aid. To avoid being punished by search engines, it is always best to employ white hat SEO.

Advantages of applying white hat SEO holistically

It is often not sufficient to just follow white hat SEO, you might have to take a holistic approach to fully benefit from search engine optimisation. Holistically using white hat SEO implies that your entire website has to be optimised fully. All SEO techniques have to be applied to create a phenomenal website. This includes content development, link building, source code editing and sufficient keyword use.

Also, all your WebPages need to be optimised and not just part of it. You will gain better visibility when all pages are optimised.

You may face some obstacles when you apply white hat SEO partially. Example; your on and off page SEO application may be perfect but you may have insufficient keywords or irrelevant ones. Not applying holistic white hat SEO could also lead to insufficient exposure due to not using back links.

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The Pitfalls of Splash Pages

Nick — Fri, 27 Nov 2009 08:02:55 +0000

You will often see a website with what is called a splash page. This is an introductory page to the website. They are designed to create impact, but unfortunately when it comes to SEO, these pages are not effective.

The usual format for a splash page is a page including imagery or animation. You will typically be given a choice of which format you would like to see the website – for example with Flash or without. There is usually no text content and they force the visitor to click again in order to enter the main site. This is where your search engine optimisation will hit problems.

Google searches for textual content and does not have the ability to recognise Flash files. This means Google will see a blank page which will perform poorly on search listings.

There is also an issue with PageRank flow. Google uses links from pages at the top level of the website allowing Google to run the PageRank through the internal pages. As a typical splash page does not have a menu there are no links for Google to follow, except to the homepage. This means the website finds itself ranked lower than it normally is. This causes problems with PR flow and can create a low PageRank for the site’s pages at top level.

Splash pages do allow your web design team to demonstrate their design skills and will load quickly in comparison to the rest of the site but most visitors find them simply annoying and can leave the site as soon as they see a splash page. Make sure you consider the pros and cons carefully before you add one to your site.

For more guidance with your SEO contact us as Click Consult.

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Website maintenance is good SEO practice

Dan — Tue, 02 Jun 2009 08:33:35 +0000

We clean and keep our homes in good working order so that we may live in a healthy environment. Many people also do an all-out spring cleaning annually to shake things up and get rid of cobwebs and anything no longer working properly. What does this have to do with your business website and your optimisation efforts? The answer is simple; everything!

Search engine optimisation is not only about researched keywords, excellent and informative articles, great site navigation and building good links. Yes, optimisation is all that, but also much more. What worth would your stunningly designed website with its co-ordinated colour scheme and eye-catching graphics have if you do not maintain your website in tiptop shape?

Clean out the cobwebs

Good optimisation efforts include continuous maintenance and a good shake-up ‘spring cleaning’ should be done regularly, including freshening up your content. To ensure that you continue to enjoy good SEO ranking all aspects of site maintenance must be addressed regularly. Continuous maintenance means updating regularly with fresh content such as blogs. Important as well is to change and refresh images and tweak or bring in new keywords on subpages to prevent staleness.

Sometimes we focus so hard on regular maintenance that we forget the ‘spring-cleaning’ aspects. Clean up product categories and hunt down and fix broken links. Get rid of outdated plug-ins and upload some time saving tools.

Clean out any outdated posts in your feedback section. If you have a blog, then update your blog roll. A well maintained website is welcoming to visitors; they will remember your website and will come back more often. Thus everything works together to keep your search rankings healthy and your business competitive.

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