Internet Marketing Blog » flash animation

SEO For Graphics Addicts

Richard — Wed, 04 Aug 2010 11:01:15 +0000

Unfortunately for web designers with an artistic style, search engine spiders are attracted to text and hyperlinks rather than graphics and Java content. It’s important to make sure that you maximise your website’s potential to grab customers, so search engine optimisation has to be part of your marketing strategy. However, if your business is all about the way you present yourself online, be it in terms of glorious graphics presentation or whizzy interactive content, how do you find a way around that text bias?

What if you are trying to sell graphic art online, or you need to show your prowess in Flash animation?

Well, if you can design around the non-text content and ensure that your titles are relevant and you have links to pages that are text-rich, interesting and demonstrate your knowledge and expertise from a technical point of view, then those spiders won’t pass you by.

There are clever ways to use backgrounds and text colours to enhance the visual impact of your narrative, breaking it up into short paragraphs with headings (the ‘h’ tags in your source code) and using relevant keywords throughout. Don’t forget to use keywords in your website navigation links too – that way you control the direction you want viewers to take – through the visual content to the information, whilst attracting the attention of those digitally created arachnid friends.

At Click Consult, we offer search engine optimisation and consultation services at every stage of your campaign, from website planning and development to implementation. With an industry-leading SEO agency on your team, results will speak for themselves.

SEO Glossary Terms: Anchor Text The anchor text is the section of an HTML link…...
The Importance of Links The most important part of search engine optimisation… is getting...
Hidden Links And Hidden Text A lot of SEO work is about avoiding the negative...

Using Flash In Web Development

Richard — Wed, 30 Jun 2010 07:49:27 +0000

Flash is useful for adding animated and interactive elements to a web design. Using special software, images can be drawn which are scalable. This means that outlines remain crisp when enlarged or shrunk, rather than appearing jagged in the way that a JPEG, for example, might do. Such smooth types of images are known as vector graphics.

Animations produced using Flash allows the viewer to interact with what is happening on screen. For example, one might select certain items and move them around against the background. Flash creations typically load more quickly than other animations, and no programming experience is needed in order to create them.

One disadvantage of having Flash on a website is that visitors can only view it if they have downloaded a Flash player. However, many browsers currently have this pre-installed and, if not, it can be downloaded for free from the manufacturer’s own site. Creation of Flash movies at a professional level requires purchasing software. Objects are drawn as they appear at key frames within the film and the software then fills in the intervening stages.

Objects can be made to rotate, images can be converted into clickable buttons, and sound may be added to films. Although search robots can now read some text contained in Flash files, it is still best not to rely on Flash at present for any significant written content, or to use it in such a way that the site cannot function without it.

At web marketing company Click Consult we know exactly when and how to use Flash for a website.

Flash Web Design And What It Offers Flash design is becoming more and more popular with web...
The Evolution Of Web Surfers To the annoyance of everyone in the web design arena,...
The Top 3 SEO Myths There are many SEO myths doing the circuit, but here...

Utilising Video With Your Website Design

Gareth — Mon, 14 Dec 2009 08:03:06 +0000

One of the main differences between print design and web design is that print design is flat. When a print design has been finished and printed, it exists on the page and does not allow interaction with the end user. A web design, by contrast, is fully interactive and can engage the user on every level. Web design moves, grows and evolves over time.

One of the best ways of engaging a user of a website is with the use of video. As video encryption technologies have become better, allowing for smaller file sizes, faster downloading and sharper picture quality, video within web design has become more common. In addition to this, the surge in popularity of websites such as YouTube has enabled web designers and web developers to use these websites to host video files and use them in their web designs.

For example, instead of uploading a video to a website and playing it from the server, web designers can now use YouTube to host a video file which saves in bandwidth and server space. YouTube also acts as a marketing tactic and attracts traffic to your website.

Web designers can also use Flash to house video, allowing it to be played on demand, or when the visitor accesses the website; further enhancing the interactive nature of the web design. At Click Consult, we know how to create interactive websites that engage your visitors and ensure that they come back again and again.

Interactive Web Design What do you understand under the term “interactive design”? If...
Web Design Is Different From Print Design The similarities between designing for print and design in web...
Advantages And Disadvantages Of A Fluid Web Design Designing for the Internet is very different than designing for...

Use Of Animations In Web Design

Dan — Wed, 18 Nov 2009 08:02:47 +0000

Animation is a very powerful tool. The movement caused by something that has been animated attracts the user’s eye straight away and makes them read the message that it is portraying. However, like all things that are powerful, animation should be used sparsely on a website in order for it to be effective. If you have too much animation on your website, the movement ceases to attract the user’s attention and instead detracts from the message of the website.

At Click Consult we know how movement within the page can help your website, and equally we know how too much movement can be distracting for potential customers. Our experienced team of web designers will ensure that we use just the right level of animation on your web design work so that your website is effective.

For example, it’s a good idea to feature a subtle animation on your website drawing visitors’ attention to your phone number. It’s also a good idea to maybe have one of your key features animated so visitors know what makes your website different from your competitors. Play.com has its free delivery message animated, for instance.

However, if you were to have your phone number animated, together with your USP (unique selling point) and also have some banners, adverts, flashing buttons and an animated logo, your web design would become a mess of animation that would confuse and disorientate the user.

Less is more with animation; you need to use it wisely for it to be effective.

Are You Using Pay Per Click Banners Effectively? Pay per click (PPC) is a form of marketing on...
Professionalism versus Las Vegas Think about this scenario for a minute; what attracts people...
Making Your Landing Pages Work for You There are many ways to increase conversions and sales when...