For many people, email marketing… is seen as the internet equivalent of direct mail and this is not necessarily a helpful comparison. Everyone knows the irritation of arriving home and finding the doormat covered in invitations to buy fast food

Many marketers create an email marketing campaign… without spending much time planning the content or layout of their emails. Poorly crafted emails with irrelevant content that don’t offer anything substantial will not be opened or read by recipients, therefore achieving

Spam violates the Acceptable Use Policy of all Internet Service Providers who vary in their willingness or their ability to enforce it. While some actively enforce their terms and actually terminate those guilty of spamming, other lack adequate resources, whether…

Email marketing… is a popular tool for business for many reasons, including:-
•    It allows for distribution of information to a wider spectrum of specifically targeted customers at a relatively low cost
•    When you compare email marketing against direct