Internet Marketing Blog » email tips

Show Them What To Do

Nick — Thu, 29 Jul 2010 11:03:39 +0000

There are many marketers that do not understand why their email marketing campaign fails time after time. They have made the subject heading clear and the content of the email well thought out with just enough graphics, which should capture the attention of the recipient. The statistics often show that the emails have been opened and read, so why aren’t they making purchases or visiting the website? You have to be clear when you give a person a call to action.

You know that your website is carefully designed to ensure that your visitors will be able to navigate their way around, as well as your merchandise being good quality and reasonably priced. People keep on opening and reading your emails but still you see no progress. This could be because you aren’t giving a clear call to action.

When you create your emails make sure that you are providing a clear message to the reader; telling them what you want them to do. If your email is interesting it will be read but if don’t tell that person to click on the link to visit your website or purchase the end product, then they may not do so. This may sound obvious but a person will usually do what is requested of them, but if there are no directions many people just don’t have the time to look and discover for themselves what your website is called.

By outsourcing your email marketing campaign to a company such as here at internet marketing company Click Consult, you will find that all these matters are taken care of so that you can concentrate on other aspects of your business.

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Why Do You Need An Email Marketing Campaign?

Richard — Tue, 29 Dec 2009 08:02:39 +0000

Email marketing has become a popular method of communicating with customers over the last few years for several reasons. One reason is the cost, it is an extremely cheap method of communication. The high cost of postage when using direct mail will reduce your return on investment.

Email is quicker than traditional methods of mailing. As well as the planning and implementation of direct mail you have to wait a couple of days for it to be delivered, all without an accurate tracking method. How do you know who has opened a letter from you or thrown it straight in the bin? How many customers have actually read your letter and acted upon the contents? When added to the problems of constant postage strikes, conventional direct marketing becomes a costly, unreliable option.

A well planned email marketing campaign is easily monitored to enable you to achieve a high success rate. Here at Click Consult we track and monitor your email marketing campaign and can tell you how many emails were opened and how many were clicked. The latest technology ensures that we maximise the percentage of emails received by your list, therefore creating a successful marketing campaign.

The use of an email marketing campaign can help you to build a good rapport with your customers. You can personalise your emails and target them to your customers’ preferences. Using email to deliver useful information can build trust with your customers and follow this up by offering timely information about new products and services.

There are many reasons why you should have an effective email marketing campaign and here at Click Consult we can help you to achieve those high success rates.

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How Do You Know If Your Emails Are Effective?

Richard — Mon, 30 Nov 2009 08:06:04 +0000

Creating an email marketing campaign will take a lot of hard work and experience to be successful. Even though you have been successful in capturing a visitor’s name and email address, you have to work hard at keeping it. When you have decided that your emails are attractive to your intended audience and will be of value, the frequency then has to be determined.

If emails are delivered too often, this may be seen as a hard sell and repel the reader. Eventually, after your frequent emails have been clogging up their inbox, they may decide to unsubscribe from your mailing list. That subscriber will be lost to you forever. On the other hand, not enough emails may mean that you don't get a chance to build a reputation or a relationship with the customer. Again, your infrequent emails will eventually be ignored.

When an email is delivered how do you know if it has been opened, read or just deleted? Imagine trying to keep track of all this data when you have built a list of thousands. A good email marketing company has the software and technology to track your email marketing campaign and give you results to help you build an even more productive campaign. Here at Click Consult we have the technology to advise you on the best frequency to deliver your emails and also provide you with statistics to help you build on the results.

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Calling for action

Richard — Fri, 30 Oct 2009 09:15:01 +0000

Many people see email marketing as nothing more than a simple and straightforward marketing tool that can only really be used for promotion and notifications. However, this is the wrong impression of email marketing. It is not simple and straightforward and has a myriad of objectives. You just need to know how to safely exploit email marketing and use it for more than simple promotion.

Change minds, convince and call to action

Email marketing has the potential to help you persuade potential buyers to see things your way, to change their minds about your products or services. If they opted in on your mailing list, they are interested, but not convinced into converting to a sale. You then need to use that opportunity and interest to your advantage through email marketing.

Sell your product convincingly through fact and the positive points of making that purchase. Plant cleverly positioned calls to action all over your email to a customer. Use links that look like text. Camouflage them as text that stands out as underlined and in a different colour so that it looks like text and a link.

Don’t mince your words when calling someone to action; you do not want them to mistake your call to action for something else. You don’t want the call to be so weak that they can easily shrug it off. On the flip side, you don’t want to be overbearing either. Email marketing is a delicate campaign that needs to be used strategically to change the mind of a prospect, convince them to buy and then the purchase will follow.

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Email marketing for newbies

Richard — Tue, 27 Oct 2009 09:13:40 +0000

It is not uncommon for those new to the world of email marketing to get confused and puzzled about how emails can produce profits. Yet there are many varied ways that email marketing can help develop online businesses. What you may need is some drive to get started and, perhaps, a little advice.

How to increase your sales:

• Email marketing is a direct means of promoting your product or service and you can use it to push them to a selective audience. Consider email marketing as a direct line of communication, much like making a telephone call. You can use it as a means to sell or promote, or even to keep people informed.

• Email marketing allows you to offer exclusive offers or specials to a select group before you flood the market. This gives you the benefit of building a relationship with a select group of consumers who will come to appreciate the fact that they stand in line to gain good deals before anyone else. Hopefully this will increase your sales and your reputation.

• It is a known fact that first time visitors to your website are not ready to buy. In fact, most visitors aren’t ready to buy on their first pass through. They use the opportunity to do some basic research and comparisons. Email marketing allows you the ability to become more visible to them and slowly you can build up a relationship in the hope of converting them into exclusive shoppers. If you are always making your presence felt then the probability of them buying from you when the time is right increases.

• For your online business to be successful you have to convert visitors into sales, and the only method you have to make your presence felt is by constant updates and reminders.

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Offer Your Potential Clients Something Of Value

Dan — Fri, 29 May 2009 08:14:04 +0000

Everybody is out to get value. Whether you are handing over your money or sacrificing your precious time, you want value in return for what you are giving out. And this is understandable. We run busy lives with hectic and overloaded schedules. People don’t want to waste either time or money. They are not interested in something that does not give them anything of actual value in return.

The thing with email marketing is that it is not always about the monetary exchange. It is about a value exchange. Are you offering anything of value to your email recipients? They want something in exchange for their time and willingness to accept your mail. If not then you could be looking at the problem with your email marketing campaign.

Offer value for value

Customers can offer you other things of value if they do not want to part with their money in exchange for your product or service. Customers can offer you their time, their input, opinions, knowledge, experiences, passing your message on by word of mouth and more. You just need to tap into that by offering them something of value in return. A good internet marketing agency can help you to make the most of your email marketing efforts.

Offer them free, valuable information, tips, how-to and other information if they will give you something. Perhaps you can offer them a free software download, a free eBook, or something else that will be valuable to them. This will help them to trust you and possibly entice them to spread the word about your business or become a paying customer themselves. In turn you can get tons of customer feedback in return for promotion for your product.

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