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Spam – the pain of email marketing

August 27th, 2009 by

Spam violates the Acceptable Use Policy of all Internet Service Providers who vary in their willingness or their ability to enforce it. While some actively enforce their terms and actually terminate those guilty of spamming, other lack adequate resources, whether…

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The Dark Side Of E-mail Marketing

July 7th, 2009 by

While there are many companies who use email marketing in an ethical way to communicate with existing clients, there are those who send unsolicited bulk email, commonly known as spam.
While those who administer internet systems are responsible for dealing

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Anti-Spam Email Techniques

June 30th, 2009 by

Any email marketerknows that avoiding being labelled as spammers is vital in their success.  With so much spam email around, we all know what it is like to have an inbox full of rubbish. Here are a few tips

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Spambots – The Enemy of Ethical Email Marketing

June 12th, 2009 by

Any form of unsolicited email is called spam and there are those who are making fortunes in designing and marketing computer programs especially targeted to finding email addresses for use by spammers. Ethical email marketing doesn't want to spam people

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Owning, buying or renting the email list

May 25th, 2009 by

Newcomers to email marketing have lots to learn before they can take hold of the reins and confidently tame the beast. One of the things you, as a new email marketer, will have to face is whether to buy or

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