Email is one of the newest forms of direct marketing and it is becoming increasingly popular with businesses. Its popularity is largely down to the fact that an email marketing campaign is quicker and cheaper to produce than direct mail.…

Email marketing has become a popular method of communicating with customers over the last few years for several reasons. One reason is the cost, it is an extremely cheap method of communication. The high cost of postage when using direct…

When you have your own business, you are faced with a multitude of media placement techniques open to you. You are then faced with the task of deciding which method of advertising you will choose. Some methods can be quite…

Email marketing is an effective tool if used correctly. As you build your list of subscribers to your newsletter, decide what you are going to be selling and who you want to sell to. Tailor your newsletter to the kind…

Maintaining contact with potential customers and existing clients can be a time consuming and costly task, especially if you are using traditional methods such as direct mail.  Email enables you to contact all your existing and new customers… directly within

The use of spam or unwanted emails in the past has given the use of email marketing a bad name, but if used ethically, email marketing can be a highly efficient marketing tool. The latest technology means that your emails…

Once you have a customer's email address and name you want to keep their interest in your brand. A newsletter is a good way to incorporate the latest updates and special offers with information about your business. A newsletter or …

Creating an email marketing campaign will take a lot of hard work and experience to be successful. Even though you have been successful in capturing a visitor’s name and email address, you have to work hard at keeping it. When…

The generation before ours came to know Spam as a meat product you bought in tins. Mention the word spam to people today and you will see blood pressures rise fast. Being labelled as a spammer today buys any email…

Email marketing is a valuable promotional tool when it comes to building your business. This form of promotion is often overlooked but there are plenty of reasons why you should create a carefully planned email marketing campaign.
One of the…

Email marketing is a cost-effective way of gaining targeted traffic to your business. Because a visitor has shown interest by opting in to receive your newsletter or other gift, they are probably going to be interested in your other products…

Email marketing has the ability to see instant results yet, apart from increasing your sales figures, email marketing is an invaluable tool for building and maintaining relationships with loyal customers well into the future.  Yet email marketing is not being…