Internet Marketing Blog » email marketing campaign

What Is Opt-in Email Marketing?

Click Consult — Wed, 18 Aug 2010 07:40:06 +0000

One of the terms currently floating around the web marketing industry is ‘opt-in.’ It sounds like a positive thing, and usually it is. It’s important to be aware of what opt-in is, how it affects email marketing, and how it can be used as part of your internet marketing campaign.

An opt-in email list is essentially what it sounds like. Customers have opted to be in for the emails you’re going to send them. The real definition of opt-in is slightly more complicated than this, however, and a lot of businesses fail to grasp it. For an email marketing list to really be opt-in, the customer has to have agreed to receive the specific type of communication you’re sending.

This means that when customers subscribe to your discount coupon list, they’re not going to be interested in your newsletter. Newsletter subscribers have not signed up to be sent seasonal brochures. Fail to observe those boundaries, and you no longer have an opt-in email list.

Why is an opt-in email marketing list a good thing? Studies have shown that email marketing campaigns using opt-in lists tend to be more successful than general email marketing, and you can discuss this with our team at Click Consult.

The need for approval on email lists is understandable. If your customers know they are going to hear from you, they’re more likely to read your emails. If they have never heard of you before, they’re going to dump your emails in the junk folder. Consider opt-in email lists for your campaign.

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Retyping Can Save Your Email List

Nick — Wed, 11 Aug 2010 11:00:35 +0000

Typos happen to everyone. No matter how long you’ve been a touch typist, it’s likely that you still rely on the spelling and autocorrect functions in your Word program to cover up your mistakes. In the general public, not everyone can touch type. Typos happen all the time. Are you going to let them ruin the integrity of your email marketing list?

Registration and subscription are very common forms of gathering addresses for email marketing campaigns. This kind of address gathering method produces some highly effective lists, because the people on them have chosen to receive your email marketing. This means a significant increase in reader rates compared to bought lists. You can discuss the pros and cons of various email gathering systems with us at internet marketing company Click Consult. Registration and subscription come with their own complications, and typos are one of them.

How to get around typos

The best method for avoiding typographical errors is to require subscribers to re-type their email address. This ensures that the address is correct and reduces the risk of bounce-backs when you do send out your marketing emails.

Requiring re-typing does come with a risk of its own. Studies have shown that subscription rates fall with every extra field to be filled out in the registration form. Adding a second email field can reduce subscription rates, but in the end this may be worthwhile.

There’s nothing more frustrating than a huge bounce-back list after an email campaign. Reduce yours with a simple ‘retype here.’

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Follow Every Lead

Nick — Thu, 05 Aug 2010 11:04:18 +0000

There’s little point in attracting customers to your site and getting them interested in your product, if you’re unable to make the most of that interest by effectively following up on leads. In internet marketing it makes no sense at all to ignore interest in your product by not responding to that interest.

One of the easiest ways to encourage site visitors to follow up their interest is to provide a form to help them request more information. Every visitor who signs up for your marketing e-mail list is a qualified lead.

Social networking sites, particularly where users are engaged in discussions related to your business, are great for generating leads. In Twitter you can even find lists of topical trends. You can search these trends for references to your products or services and directly contact potential leads.

It’s essential to follow up leads, and to treat every one as a priority. If you aren’t prepared to act on a lead and get back in touch with a potential customer, and in good time, you could easily lose important business opportunity. Not only that, but your loss could be your competitors’ gain. Leads can be efficiently followed by using an auto responder, a program on your web site that automatically responds to e-mails sent by visitors. The auto responder can then follow up on this initial contact with regular marketing e-mails. By providing effective responses, you have a greater chance of converting interest to sales.

At Click Consult we can help you generate high quality leads, and show you the best ways to follow them up effectively.

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Give Readers A Choice For Increased Rates

Nick — Mon, 02 Aug 2010 11:05:23 +0000

One of the major problems that email marketing campaigns face is a low reading rate. If you’ve spent hours and plenty of valuable resources on your email marketing campaign, you want to be sure that your emails are going to be read. The trouble is that marketing emails are often treated as junk mail.

Sending only to opt-in email addresses is a good way to increase your reading rate. When internet users have knowingly signed on to an email list, they are less likely to kick your mails into the spam folder. While opt-in mailing lists don’t guarantee readers, they at least guarantee that your readers have heard of your company. It gives you a fighting chance.

Even better results can be gained if you increase the choices your target internet users have. If users are able to access a control panel for their email to adjust their settings, they gain a sense of empowerment over the mail they receive. Also, in direct contrast to registration forms, more options in an email control panel tend to produce better results. Instead of simply offering an opt-in or opt-out selection, try offering various types of email subscriptions for your email marketing campaign. If you want to discuss your options, talk to the web marketing experts at Click Consult.

Internet users tend to ignore email marketing when they have no control over it. In offering a control centre, you allow your readers to have some ownership of their mail. Studies have shown that this increases readership by a significant percentage.

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Show Them What To Do

Nick — Thu, 29 Jul 2010 11:03:39 +0000

There are many marketers that do not understand why their email marketing campaign fails time after time. They have made the subject heading clear and the content of the email well thought out with just enough graphics, which should capture the attention of the recipient. The statistics often show that the emails have been opened and read, so why aren’t they making purchases or visiting the website? You have to be clear when you give a person a call to action.

You know that your website is carefully designed to ensure that your visitors will be able to navigate their way around, as well as your merchandise being good quality and reasonably priced. People keep on opening and reading your emails but still you see no progress. This could be because you aren’t giving a clear call to action.

When you create your emails make sure that you are providing a clear message to the reader; telling them what you want them to do. If your email is interesting it will be read but if don’t tell that person to click on the link to visit your website or purchase the end product, then they may not do so. This may sound obvious but a person will usually do what is requested of them, but if there are no directions many people just don’t have the time to look and discover for themselves what your website is called.

By outsourcing your email marketing campaign to a company such as here at internet marketing company Click Consult, you will find that all these matters are taken care of so that you can concentrate on other aspects of your business.

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Email Marketing In The Holidays

Nick — Wed, 21 Jul 2010 08:00:22 +0000

Creating an email marketing campaign takes a lot of hard work and effort, usually trying to decide how the recipients of your emails will react. Once you have a campaign up and running you will be able to study the statistics and look at responses to emails and improve them. One of the problems with any marketing strategy is that there are times of year where you will have a slow response to your emails and these statistics are generally harder to translate. One of the main times of year when your email marketing campaign may not be as successful as you would like is in the main summer holidays as many people are off on their vacation and generally not paying attention to tasks such as checking emails.

When emails stack up like this a person will usually tend to delete them all except the most important emails, which means you have wasted your time. This doesn’t mean that you shouldn’t send emails at holiday times but you should think creatively to try and attract attention from the recipient.

Special offers at holiday times such as Christmas, Easter or Guy Fawkes Night will make a person look twice. Make sure that your details are seen clearly in the sender’s box so that the recipient knows the mail isn’t spam, and try to make your heading appealing without over selling.

Here at internet marketing agency Click Consult we know how to increase your response rates throughout the year to achieve a successful email marketing campaign.

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How To Be Successful With Your Email Marketing Campaign

Nick — Tue, 20 Jul 2010 11:01:49 +0000

Many marketers create an email marketing campaign without spending much time planning the content or layout of their emails. Poorly crafted emails with irrelevant content that don’t offer anything substantial will not be opened or read by recipients, therefore achieving a poor conversion rate. The first aspect of a careful campaign is considering the volume of emails you send out to your subscribers. By bombarding people with emails you will lose respect very quickly as well as subscribers. By planning the content of your email marketing campaign including the material used as well as the layout, you will keep subscribers focused and interested in your communications.

Some business owners believe that by sending out huge numbers of emails to anyone and everyone they will get at least a small percentage of interested parties, but those people will probably never purchase from you again. This method of sending bulk emails without prior permission is called spam and is illegal, as well as extremely annoying for the recipient.

Using high quality squeeze pages or landing pages that give a taste of what you have to offer will encourage people to sign up, and because they are genuinely interested in your information they are more likely to make a future purchase.

To create an email marketing campaign that is successful takes a lot of time and effort, which is why here at internet marketing agency Click Consult, we will do the hard work for you and create a campaign that has high conversion rates.

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Creating An Email Marketing Campaign

Click Consult — Fri, 16 Jul 2010 08:00:24 +0000

Email marketing is a low cost method used to keep in contact with existing customers as well as new clients and will achieve results very quickly. However, this is only true if you have a well thought out, carefully crafted email marketing campaign.

When you are creating a new campaign, keep in mind who your target audience is. Consider whether they will find your emails relevant and timely or will they move them to the junk folder. Many email marketing campaigns can target groups of people either in age groups or gender or perhaps hobbies and interests.

When you are gaining new subscribers to your list, consider the methods used in order to attract leads that will give high response rates. Many businesses will try to gain as many leads as possible, but very often these leads aren’t interested in your products and will never purchase. Someone who is genuinely interested and has made the decision to subscribe to your newsletter or other incentive will be a valuable customer.

Making your emails personal by using the recipient’s name creates an instant rapport. You will make the person who has received the email feel individual and special. Creating a personal bond will build trust and a mutual respect that is valuable in an email marketing campaign.

Here at web marketing company Click Consult, we create an email marketing campaign for you with relevant leads that will give high conversion rates. Our professional consultants have many years experience and will maximise your return on investment.

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How To Build Your Email Marketing List

Click Consult — Wed, 14 Jul 2010 11:05:23 +0000

There are many methods used to build an email marketing list, although whichever method you use, you have to ensure you have permission to send emails to the recipients. Without permission you will not only be in breach of regulations but will also annoy the recipient of your emails, who will delete your communications without reading and brand your organisation as unethical.

One of the easiest methods of attracting new subscribers to your list is to create a squeeze page at a suitable point on your site, which you can use to offer information regarding your business and website. You can include incentives to encourage people who are interested to leave their name and email address, such as a free book or mini course. Most people love to receive free gifts so if you can find something that will provide useful information and give it away free of charge, you will attract lots of new subscribers to your list. The squeeze pages can be placed on your site or in mini ads – in fact, anywhere that they will be seen.

It is possible to purchase lists but you will find that the majority of the names on the list are not interested in your merchandise and will not make any purchases from you. The easiest way to build a list of subscribers is to collect the names and emails of people who are actually interested in your products and will want to make a purchase in the future.

Here at web marketing agency Click Consult we will create an email marketing campaign that is permission based as well as attracting new customers without the use of spam or other unethical practice.

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Starting An Email Marketing Campaign

Susie — Mon, 28 Jun 2010 11:07:14 +0000

Email marketing is an effective marketing method for businesses, whether online or offline. Any business can make effective use of a well created email marketing campaign as it is particularly low cost with a rapid response rate. Compared to traditional methods of marketing such as direct mail you will see an improvement in efficiency savings and response rates. A professional email marketing service will further improve your responses and your marketing list will expand rapidly.

Your mailing list will be a solid investment in the future of your business as you build a rapport with the subscribers to your list and make them aware of new products and special offers available. There are several methods for building a list and you should decide which will work best for you, or adopt a combination of methods. The opt in method entails sending emails out to a list of addresses which has been collected by your company, with the clients permission of course. You can use this method to keep customers informed of offers and discounts. Bulk mail can be used but is best avoided as you will be considered to be using spam which is heavily frowned upon and will also annoy recipients rather than gain favour.

You can also create a newsletter which you can advertise to your target audience, asking permission to send them emails with valuable information. Here at web marketing agency Click Consult, we will create an email marketing campaign that uses only ethical methods as well as building a list that will serve your company in the future.

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