Is there something going round at the moment? Midway through February it was revealed that Lush had been subjected to a series of hack-attacks since October 2010. Then, toward the end of March, names and email addresses of people who …

Did you notice less emails over the Christmas period in your inbox offering to sell you this or enlarge that? Emails related to pharmaceutical products account for approximately 64 per cent of all spam emails worldwide – that’s an astonishing…

Traditional marketing methods, such as advertising in magazines or newspapers, sending out advertising mail or using other media such as radio or television, have been around for much longer than internet marketing. Internet marketing techniques can include the use of…

The Buggles probably didn’t know how true that lyric would become – today’s most successful marketing tools include the use of internet video, often promoted using social media sites… such as Facebook and YouTube. The right video can be incredibly

There are many aspects of an email marketing campaign… that require a huge amount of time and effort to reach the level which you could call successful. A campaign can only be successful at all if your emails are opened

One element of a successful email marketing campaign… is the trust between you and your subscribers. Research has shown that a person is more likely to make a purchase from someone he trusts than from a total stranger. It therefore

There are many benefits for your company by outsourcing the email marketing campaign… to a professional company. One of the main benefits is cost, which is a major concern in today’s uncertain economy. You will not have to provide expensive

Creating an effective email marketing campaign… takes a lot of time and effort to perfect, and it should not be taken for granted that a campaign will be successful immediately. The process of creating a successful campaign takes place over

Email marketing is a low cost promotional method with many benefits. There are many components of an email marketing campaign… that will need time and attention, but before this can go underway you have to collect a list of subscribers

Many people receive lots of web marketing… emails in their inbox on a daily basis that have no relevance or interest to them, which is annoying. These people are unlikely to sign up to receive any further emails from other

When creating an email marketing campaign it is easy to consider only the prospective subscribers to your newsletter. However, many past customers as well as your existing customers are all potentially profitable. Periodically it is worth spending time to send …

Email marketing is an effective way to build your business as well as being a low cost method. You can target recipients much faster at a much lower cost than other forms of direct marketing that take more time and…