The use of spam or unwanted emails in the past has given the use of email marketing a bad name, but if used ethically, email marketing can be a highly efficient marketing tool. The latest technology means that your emails…

Once you have a customer's email address and name you want to keep their interest in your brand. A newsletter is a good way to incorporate the latest updates and special offers with information about your business. A newsletter or …

It is always a good time to review existing programs in an attempt to figure out what is and isn’t working and to realign your programs in line with your current objectives.  This will also help you at budgeting time…