Obtaining personal information from your email marketing subscribers will help you in many ways. Requesting a person’s name will help you to personalise your emails and help your subscriber to feel special. Personal details will also assist when targeting your…

Creating a successful email marketing campaign depends largely on an interesting newsletter that makes a person want to sit down and read it. However, this is much harder to achieve than you think. There are several things that you can…

Newcomers to email marketing… have lots to learn before they can take hold of the reins and confidently tame the beast. One of the things you, as a new email marketer, will have to face is whether to buy or