Internet Marketing Blog » email creation

How Do You Know If Your Emails Are Effective?

Richard — Mon, 30 Nov 2009 08:06:04 +0000

Creating an email marketing campaign will take a lot of hard work and experience to be successful. Even though you have been successful in capturing a visitor’s name and email address, you have to work hard at keeping it. When you have decided that your emails are attractive to your intended audience and will be of value, the frequency then has to be determined.

If emails are delivered too often, this may be seen as a hard sell and repel the reader. Eventually, after your frequent emails have been clogging up their inbox, they may decide to unsubscribe from your mailing list. That subscriber will be lost to you forever. On the other hand, not enough emails may mean that you don't get a chance to build a reputation or a relationship with the customer. Again, your infrequent emails will eventually be ignored.

When an email is delivered how do you know if it has been opened, read or just deleted? Imagine trying to keep track of all this data when you have built a list of thousands. A good email marketing company has the software and technology to track your email marketing campaign and give you results to help you build an even more productive campaign. Here at Click Consult we have the technology to advise you on the best frequency to deliver your emails and also provide you with statistics to help you build on the results.

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Subject lines that will help ensure your emails are read

Richard — Tue, 25 Aug 2009 08:17:30 +0000

Email marketing carries with it valid concerns regarding spamming and virus infections but a lasting hot subject of industry conversation is how to get emails opened and read. Subject lines have the power to either turn people off or reel them in. a good subject line is worth its weight in gold and can make the difference between trash and sales. So, what is it that gets people to open emails? Here is a list of what are considered power words that when included in a subject line can increase the possibility.

•   Party
•   Free
•   News
•   Sale
•   Holidays
•   Update
•   Week

Variations of these words do not add to their value and in fact can be viewed as aberrations which work in the opposite way and may even trigger filters which will result in having your emails moved to the spam folder. This will effectively kill any chances of increasing click through rates and scupper this internet marketing technique before it even gets off the ground.

What matters?

What does matter is if email recipients know where the mail is coming from, so you can make great inroads if you remove any hint of anonymity. Something else that is considered taboo is to include an attachment with a business email.

Keep your subject lines short and clear. Make sure they are capable of grabbing attention without tumbling off the subject box. Once your email subject is decided you can get down to the business of working on your click through rate by means of your content. With poor content you may find that your first email gets opened, but subsequent ones won't, so finding content which works as well as a subject line is vital in the success of this form of online marketing.

Split testing is showing benefits in helping find best subject lines and is simple to do. You need to select a product you want to test and send it out with a variety of different subject line. Three should be sufficient. You can then compare the data coming back and ascertain which one performs best.

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Email newsletters should be easy on the eye and mind

Richard — Tue, 21 Jul 2009 08:25:26 +0000

People read email newsletters as they read newspapers and magazines. The eyes skim across headlines to see what of interest is offered. Only after that will people bother going on to fully read articles they find provide information or are entertaining. If you want your email marketing efforts to reap rewards and give a good ROI (return on investment) then you'll need to plan your newsletters carefully.

Visuals are important as cues to give readers a better understanding of what an article is all about. So adding descriptive photographs or graphics is a good idea. Readers find it off-putting when they are confronted with mile-long articles that are a huge solid block of text, so stay at 600 words as an absolute maximum, preferably less. Make ‘breathing spaces’ in the text by breaking it up into smaller blocks of text. Use bold and eye-catching headlines over each block of text. Get creative in your design and your writing.

Focus on relevant

This is an incentive to stop and go over appealing parts. If you have more information that can be covered in the article, point your readers to it with a link. Always make your newsletters interesting enough so that readers want to share it with others. Then you up the anti by providing them with an easy way to forward it to other people.

There is easy to use software for email marketing that has a feature for forwarding to friends that puts a forwarding link in the body of your newsletter. The goal of your whole newsletter is to provide information to readers that are relevant to them and of value.

To achieve this goal your content must be up to date, fresh and worthy to share. In this way your readers will find it of benefit to themselves and be eager to share it and this is your ultimate aim; wide exposure. A good internet marketing agency can run your email marketing campaign for you, taking all the hassle into their expert hands and leaving you to do what you do best – running your business.

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Offer Your Potential Clients Something Of Value

Dan — Fri, 29 May 2009 08:14:04 +0000

Everybody is out to get value. Whether you are handing over your money or sacrificing your precious time, you want value in return for what you are giving out. And this is understandable. We run busy lives with hectic and overloaded schedules. People don’t want to waste either time or money. They are not interested in something that does not give them anything of actual value in return.

The thing with email marketing is that it is not always about the monetary exchange. It is about a value exchange. Are you offering anything of value to your email recipients? They want something in exchange for their time and willingness to accept your mail. If not then you could be looking at the problem with your email marketing campaign.

Offer value for value

Customers can offer you other things of value if they do not want to part with their money in exchange for your product or service. Customers can offer you their time, their input, opinions, knowledge, experiences, passing your message on by word of mouth and more. You just need to tap into that by offering them something of value in return. A good internet marketing agency can help you to make the most of your email marketing efforts.

Offer them free, valuable information, tips, how-to and other information if they will give you something. Perhaps you can offer them a free software download, a free eBook, or something else that will be valuable to them. This will help them to trust you and possibly entice them to spread the word about your business or become a paying customer themselves. In turn you can get tons of customer feedback in return for promotion for your product.

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