The generation before ours came to know Spam as a meat product you bought in tins. Mention the word spam to people today and you will see blood pressures rise fast. Being labelled as a spammer today buys any email…

Email marketing is a valuable promotional tool when it comes to building your business. This form of promotion is often overlooked but there are plenty of reasons why you should create a carefully planned email marketing campaign.
One of the…

Many people see email marketing as nothing more than a simple and straightforward marketing tool that can only really be used for promotion and notifications. However, this is the wrong impression of email marketing. It is not simple and straightforward…

It is not uncommon for those new to the world of email marketing to get confused and puzzled about how emails can produce profits. Yet there are many varied ways that email marketing can help develop online businesses. …What you

When a visitor to your website, or a customer, opts in to receive your email newsletter you then have to work on keeping them interested. If your periodical emails fail to deliver anything of value, the subscriber may well decide…

Good business is all about relationships. Far too many business practices these days have forgotten about the importance of the customer. Many a company takes the attitude that they are doing the customer a great favour rather than trying to…

Email marketers can become frustrated when things do not go well. They complain that email marketing… simply does not work. Instead, evaluate how you have been going about it. Most likely you will realise that it’s not email marketing that