Internet Marketing Blog » email advertising

How Email And Social Media Interlink

Nick — Sat, 09 Oct 2010 08:00:33 +0000

As time goes by, it’s becoming apparent that internet marketing has to have a many-pronged approach. Just as customers lump your television, magazine and billboard advertising messages into one group, internet users will associate your email marketing and other online messages with each other.

Not many businesses will only have one approach to their customers. Lots of businesses are using the various forms of social media to keep in touch with their target group, whether it is through Twitter, Facebook, or one of the small and specific forums dotted around the net.

With so much chatter, however, it can be hard to keep track of what you’re telling your customers. Many businesses fail to keep their email marketing messages in line with what they’re saying elsewhere, and this can be confusing to your target audience. It’s important to keep track of what you’re saying across the board.

Email is part of the conversation

The main difficulty comes from the perception that email marketing is separate from online social interaction. The two may come from different directions, but they really aim to achieve the same end, namely building relationships and distributing direct marketing messages. Talk to us at Click Consult about what email can achieve.

Sending two different messages to the same group of customers may confuse them. When composing your emails, try to continue your social conversation. Keep the same tone, and keep your messages aligned. Like every part of your online campaign, email marketing is more effective if integrated into your whole campaign.

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Off To A Good Start

Richard — Fri, 16 Apr 2010 09:00:25 +0000

A carefully crafted email marketing campaign will be your best source of income for many years just as long as you take care to consider every aspect along with following some basic rules and regulations. Before creating your email marketing campaign it is advisable to do some research into what the rules and regulations are regarding email. Spam is the scourge of marketers everywhere and will ruin your marketing campaign.

Ensuring your email marketing campaign is permission based is essential with subscribers being given the opportunity to opt out at any time. All emails sent should have your identity as the sender clearly marked so that your emails are identified easily. Your correspondence details should also be included in each email to show that you are genuine, building trust with subscribers. Research has shown that people open the majority of emails that they have requested and that contain information regarding a subject that they have shown an interest in.

As the majority of email that people receive is classed as spam, most emails end up being deleted without being opened. Make sure that your email recipients add you to the safe senders list so that your emails go to the inbox. If you decide to use the services of an internet marketing company ensure that they have strict rules against the use of unsolicited emails. Here at Click Consult we use a double opt in method which ensures that your subscribers will recognise your emails and open them without consigning them to the junk folder.

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The Importance Of Trust

Richard — Wed, 31 Mar 2010 08:00:03 +0000

An effective email marketing campaign will help you to establish trust and respect with your search marketing subscribers. However, it is not enough to just tell your email recipients that you are trustworthy, you have to actually be trustworthy and this can be proved to your subscribers through several actions.

When you send emails, always make it clear who they are from by making sure your name is in the subject heading and the ‘sent from’ box. Use the name that your recipients will most recognise as that will encourage them to open the email. Include a familiar name in the preview pane as that is what the customer sees initially.

When you create your email marketing campaign ensure that your contact details are provided on every email along with the opportunity to unsubscribe from your list, making it easy to do so. This may seem like a backwards step but allowing a person to remove themselves from your list and making it very easy for them to do so will show that you are not trying to trick them into anything – as well as complying with regulations. Giving a person the freedom of choice often results in positive actions.

Give your email recipients an invitation to contact you, maybe by offering a competition or free prize draw. You could invite feedback on your merchandise to encourage communication. Open communication helps to build trust. There are many methods of building trust with subscribers and here at Click Consult we have the skill to help you forge a long term relationship with your subscribers.

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Email – The Marketer’s Friend

James — Mon, 15 Mar 2010 08:05:50 +0000

The Internet has made it easier than ever to have your own business. As the majority of people have access to the Internet and rely heavily upon it for their every day requirements it presents the ideal situation for any online business. You also have access to one of the cheapest forms of communication as well as the fastest email around.

Email marketing, if used correctly and ethically is an instant delivery method that enables you to contact customers both existing and new from all over the world, at a minimal cost. In the past, unscrupulous marketers have used email to target people whether they wanted to receive communications or not, which became a major nuisance. There are now anti spam rules in place to prevent this unethical practice which goes some way to preventing people from receiving unwanted emails.

Of course the measures put in place to prevent unsolicited communications can also make it difficult to get permitted emails through to a recipient’s inbox which can make life difficult for honest marketers. An effective email marketing campaign can build a list of subscribers who are interested in the information you have for them and therefore may be interested in your merchandise. By carefully building trust and respect with these subscribers you will have customers for many years.

The creation of an email web marketing campaign is a complex task, as well as the tracking of emails which allows for constant improvement. By employing the services of a professional email marketing company such as here at Click Consult you will have more time to spend on other important aspects of your business.

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Lasting Email Perfection

Nick — Fri, 05 Mar 2010 08:05:08 +0000

Email has been a popular marketing tool for many years and is constantly changing and improving. Many Internet marketers employ email marketing as it is a low-cost method of reaching customers all over the world in the fastest time possible. However, there are many ways to deliver an email marketing campaign and using the wrong techniques can lose you valuable customers as well as damage your reputation online.

It is essential to have the permission of a person before you send internet marketing emails and it is the usual practice to entice a person by offering something of value and interest such as a free newsletter in return for their email address and permission. By creating an effective campaign you can build a list of subscribers to your free newsletter and build a rapport by using email.

There are many ways to create an effective email marketing campaign as well as pitfalls along the way. By outsourcing the work involved in your campaign you will receive the benefit of experienced consultants who have spent many years perfecting campaigns. Here at Click Consult we have built a solid reputation for creating email marketing campaigns that are ethical and effective. We are constantly striving for perfection in tools and techniques we use.

It can take many months of hard work to achieve an email marketing campaign that delivers fantastic results but by outsourcing your campaign you will be able to benefit from higher traffic levels to your website and a growing list of subscribers who are ready to buy your merchandise.

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Why Does Email Marketing Work?

Nick — Tue, 02 Mar 2010 08:05:23 +0000

Email marketing lost some of its popularity in recent years as a result of unscrupulous marketers using email as spam and sending unwanted emails out to the public. There are now very strict rules in place to stop this unwanted communication which has made the use of email as a marketing method a little more difficult for the honest marketer. Many people still view sales emails as spam and will consign these emails to the junk folder without reading which means that marketers have to work a little harder to ensure their emails are opened and read.

Email marketing is the perfect medium to build trust and friendship with customers by offering the benefit of your knowledge and offering free gifts. It is a known fact that a person is more likely to make a purchase from someone they know and trust rather than a stranger. Once you have forged a bond with your customer you can introduce some sales emails offering special discounts or promotional offers. Email is the perfect way to carry out this task as the initial emails build up trust, and when you are certain that your emails are being opened, you can send out the occasional sales offer.

Creating an email search marketing campaign sounds easy but it actually requires a lot of effort on your part. The whole campaign from collecting permission to email as well as creating the emails themselves and the frequency all need to be executed carefully to ensure success. Here at Click Consult we have the latest technology and experience to create an email marketing campaign that works.

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How To Attract Subscribers

Richard — Fri, 12 Feb 2010 08:00:53 +0000

Once you have decided to create an email marketing campaign you have to encourage people to subscribe to your list. People are usually very wary of encouraging emails, especially as we all receive far too much junk email as it is. So how do you persuade someone to give their name and email address?

The most effective method of encouraging a person to give their permission for you to send emails is to offer an incentive. This should be something that offers free, valuable information to the subscriber and leaves them wanting to know more. You could offer a free mini course which is a smaller version of a course that you sell online, or a book that has links inside to other products or services that you sell. A discount voucher is always readily received. By giving something away that has a value you have started to build trust with the recipient which is an important step in email marketing.

The wording of any offers has to be carefully crafted to avoid being an internet marketing sales pitch. This will instantly create a barrier between yourself and the customer as all they will see is someone who wants their money. Here at Click Consult we have many years experience of email marketing and our marketing professionals are able to create an effective email marketing campaign that will attract many subscribers. We will also advise you on the frequency of emails and all aspects of your email marketing campaign from start to finish, ensuring the success of your campaign.

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Email Deliverability

Richard — Mon, 01 Feb 2010 08:05:29 +0000

When you create an email marketing campaign you imagine that you create your emails, press send and all the emails are opened by the recipients and are read. Unfortunately this is not the case. The two main reasons why emails aren’t delivered are bounces and anti-spam measures.

An email that bounces will normally be returned to the sender with a message saying that the email has not been delivered. This could be because there is a technical problem with the email address or perhaps it has been typed incorrectly. Sometimes there may be a technical fault with the connection and this again will result in an email bouncing.

Anti spam measures are now more prevalent than ever. Unwanted spam emails are such a common annoyance that there are now measures set up to stop unwanted emails getting through to recipients. The anti spam mechanisms in place are not perfect and sometimes identify genuine emails as spam and either delete them or put them in the junk folder. The outcome is the same though, your recipient not reading your emails.

It is important to be able to track your emails and to find out how many of your emails are being delivered successfully. Remove any email addresses that bounce from your list. It is important to only email recipients that have given permission for you to send communications. It is also important to only email recipients with useful and interesting content to encourage the opening and reading of your emails.

To have a high delivery rate on your email marketing campaign it can be productive to employ the services of a professional company such as Click Consult who have the experience and technology to ensure the highest deliverability rates.

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Give Your Subscribers What They Want

Richard — Wed, 06 Jan 2010 08:06:55 +0000

Creating an email marketing campaign takes time to perfect. You have to create a campaign which provides value and information to your reader in order to keep their interest. If someone subscribes to your newsletter or ezine they will have an idea of what to expect, and it is this information and content that they want from you. If you fail to deliver, then they will probably stop reading your emails.

Creating an email marketing campaign that is purely a sales pitch won't keep the interest of your customers. Emails that are promotional in content are so blatantly obvious that you will lose customers. No one likes to have products forced upon them and a constant stream of promotional emails will annoy people. Make sure that the content of your emails is mainly informational without selling. Give some information that will arouse the interest and curiosity of your reader to entice them into visiting your website, which is where you provide the sales information.

If anyone does decide to unsubscribe from receiving your emails you could ask them the reason why. You can use this information to improve your email marketing campaign in the future. Professional marketing companies can give you all the information you need to create a new email marketing campaign or improve an existing campaign. Here at Click Consult we are able to collect all the necessary data such as the delivery rates, how many people opened and read your emails and how many visits you received to your website. Using our services will enable you to keep your subscribers happy and maximise ROI.

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Why Do You Need An Email Marketing Campaign?

Richard — Tue, 29 Dec 2009 08:02:39 +0000

Email marketing has become a popular method of communicating with customers over the last few years for several reasons. One reason is the cost, it is an extremely cheap method of communication. The high cost of postage when using direct mail will reduce your return on investment.

Email is quicker than traditional methods of mailing. As well as the planning and implementation of direct mail you have to wait a couple of days for it to be delivered, all without an accurate tracking method. How do you know who has opened a letter from you or thrown it straight in the bin? How many customers have actually read your letter and acted upon the contents? When added to the problems of constant postage strikes, conventional direct marketing becomes a costly, unreliable option.

A well planned email marketing campaign is easily monitored to enable you to achieve a high success rate. Here at Click Consult we track and monitor your email marketing campaign and can tell you how many emails were opened and how many were clicked. The latest technology ensures that we maximise the percentage of emails received by your list, therefore creating a successful marketing campaign.

The use of an email marketing campaign can help you to build a good rapport with your customers. You can personalise your emails and target them to your customers’ preferences. Using email to deliver useful information can build trust with your customers and follow this up by offering timely information about new products and services.

There are many reasons why you should have an effective email marketing campaign and here at Click Consult we can help you to achieve those high success rates.

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