It is a fact that for internet marketing… agencies, that the main objective is often to achieve high organic rankings for their clients in Google.  This is understandable given the huge market share that Google has and the sheer quantity of

In the beginners guide to Keyword Research… I discussed the layout of the Google AdWords tool and how the features can be used to improve the effectiveness of an internet marketing campaign.  In this two-part ‘Anatomy of a Keyword Strategy’, I

In a rare post on his personal blog…, Matt Cutts, Google’s personal web spam warrior, asked readers to make suggestions about improvements that could be made to Google in 2012.  Obviously such a well-known figure posing an opening question in

In a recent blog I published a list of some of the positive influence that conducting A/B testing can have on success of an internet marketing campaign….  However, despite the reasons why testing should be conducted, there does seem to

For those working in internet marketing…, Google is often thought of as the gatekeeper that holds the key to a successful campaign.  It is the market leading search engine around the world (with the exception of China, Russia and several

Pay-per-click (PPC) advertising has the potential to rejuvenate a faltering online marketing strategy, and can also be pivotal in the construction of an original internet marketing… campaign.  Because PPC is potentially such a rewarding service, selecting the correct agency

A recent article in The Guardian entitled ‘How the smartphone is killing the PC‘ created a wave of debate within the digital marketing community, so we at Click Consult decided to conduct our own review….  The use of

Whether you want to reach a wider audience or just target a specific group of consumers, internet marketing… is the way forward. By utilising the myriad of options available through internet marketing you increase your chances of reaching your proposed